The architectural kitchens of Arclinea and the “modern classic” furnishings of Maxalto, side by side in a single display space to emphasize their perfectly complementary character. The new Arclinea – Maxalto showroom has recently been in Vicenza, in collaboration with the partner FPL Arreda.
This is the second space, after Sag80 in Milan, for parallel presentation of the two brands of the B&B Italia group, revealing their synergy based on stylistic consistency and compositional décor.
On the one hand, there are the living, dining and night settings of Maxalto – like the Apollo, Febo, Amoenus sofas. On the other, visitors can see the Convivium and Italia kitchens of the Arclinea collection. The two brands formulate a refined, measured idea of habitation, based on delicate lines and vivid materiality, staging the values shared by the two companies, both of which are coordinated by the art director Antonio Citterio.
“Our mission is to create new dialogues for our brands, along a path of innovation and tradition, not through mutual exclusion but through reciprocal completion,” says Gilberto Negrini, CEO of the B&B Italia group.
The choice of opening a store in Vicenza is a tribute and a return to the roots of Arclinea, clearly expressing the desire to invest in the potential of the Vicenza market (where the brand was founded in 1925). The showroom is inside a building in the historical center, with an area of over 200 sqm: a frame that amplifies the timeless elegance of the collections it contains.
