Scavolini Stores are an important component of a strategy focused on internationalisation and strengthening the organisational network. They express the company’s belief in a quality purchasing experience capable of conveying the brand’s values to consumers. This strategy has led to the opening of 1,300 Scavolini points of sale in the world,
while providing impetus for additional openings on the most dynamic markets. Not least America, where the company has already opened 50 points of sale, in addition to the Scavolini USA branch. New York was the venue of the latest prestigious inauguration. The brand has doubled its presence with a flagship store and new offices on Fifty-Fifth Street, on the fifth floor of the exclusive A&D Building, already home to some of the world’s biggest brands in design and contract.
All the latest collection innovations can be found on display at the 650 square metre site: Liberamente, Carattere, Evolution for the Kitchens range and Font, Rivo and the special laundry system Laundry Space for the Bathrooms range. All this is completed with the wall systems Fluida and an area dedicated to rugs from the living collection.
“The opening of the new Store and of the new offices in the A&D Building, a facility that is entirely dedicated to architects and designers, bears witness to the brand’s desire to head up this segment and its objective is to reinforce liaisons with major international studios headquartered in New York – comments Gian Marco Scavolini, Chairman of Scavolini USA – The USA are currently one of the countries where we are growing most from this perspective; only last year we supplied our furniture for four luxurious residential buildings in New York that boast approximately 1,200 homes.”
Even more recently, the new set at the Scavolini Store Milano Missori was inaugurated with an event dedicated to all design and designer kitchen enthusiasts, with star guests including the renowned chef Carlo Cracco, the brand’s ambassador.
Fabiana Scavolini, CEO at Scavolini, explains: “Milan is a world-level Italian showcase and is one of the most important cities in the world for our brand, for engaging in dialogue with a growing and increasingly transversal general public, increasingly sensitive to stylistic innovations. The new set at the Milano Missori Store is part of a renewal and expansion project currently under way which the group is implementing at a world level. Our network is going from strength to strength and the Scavolini offering is in continuous evolution, so it is crucial that our points of sale are constantly updated and transformed into interactive locations of exchange, where players can interact with collections and final customers can fully experience and enjoy them through immersive experiences”.