Living Divani: total luxury experience in Beijing

A strong partner, Domus Tiandi, a reference point for the best Italian design brands in China, and a single-brand space inside the Peninsula Hotel Beijing. To boost the international reach of Living Divani

Living Divani flagship store, Beijing.
Living Divani flagship store, Beijing.

Living Divani reinforces its presence in Asia by leaps and bounds. For the new opening in Beijing, the company has chosen Domus Tiandi as its partner, a pioneering dealer in the promotion of a contemporary Chinese lifestyle, which since 2006 has represented the best Italian design brands in that country.

The space is inside the recently opened Peninsula Hotel Beijing. An area of almost 4,000 square meters where international design firms exist side by side with international fashion boutiques. A total luxury experience in which the new Living Divani store reveals the manufacturing quality of Made in Italy and the pursuit of beauty in all its forms and facets.

The display itinerary winds through walls clad in bamboo and floors decorated with carpets from the Kumo Collection, designed by the duo Mist-o, along with the Sin Titulo collections by Harry Paul, which trace graphic patterns on the floor. The offerings range from the living area to the dining room and bedroom zone, narrating the gradual expansion of the company’s overall approach. The result is the creation of a true ‘Living Divani world’.

Among the displays, at the entrance visitors are greeted by the Extrasoft composition in cuoietto leather, a visual icon of the brand created by Piero Lissoni in 2008, still one of the bestsellers today. Next come various theme areas, featuring items that embody sartorial quality and attention to detail, such as the Floyd-Hi Bed, again by Lissoni, the sofa of the same name and the Track leather bench by David Lopez Quincoces. Sculptural presences include the Materica table lamp by Leonardo Talarico, a case of whimsical yet far from superfluous styling. The venue also presents the outdoor furnishings, confirming the brand’s wide range of offerings to respond to changing lifestyles.