About

INTERIOR FURNITURE DESIGN MAGAZINE

Cover Magazine

IFDM, an important trade magazine for the design sector, represents the best in luxury and designer furniture and décor, within a context that brings professionals together. A mouthpiece for trends and new industry developments, it is divided into three publications - IFDM Magazine, Projects & Hospitality Book, and IFDM.design - which, alongside a selection of related services, create a complete system for doing business and disseminating information.


EXPLORE THE IFDM WORLD

PUBLISHING & DIGITAL

Magazine | .Wonder Book | Digital

Advertising

DESIGN WEEK & STRATEGIC MARKET EXCLUSIVE PARTNERSHIP

Beijing | Cologne | Dubai
London | Los Angeles | Miami
Milan | Moscow | New York
Paris | Shanghai | Stockholm

Fairs

PREMIUM EVENTS

B2B events | Mipim @ Cannes, London & Hong Kong

Contact us

BUSINESS CONCIERGE

Tailor made advice for architects, developers, interior designers and companies

Contact us

  • PUBLISHING & DIGITAL

    Magazine | .Wonder Book | Digital

    Advertising

  • DESIGN WEEK & STRATEGIC MARKET EXCLUSIVE PARTNERSHIP

    Beijing | Cologne | Dubai
    London | Los Angeles | Miami
    Milan | Moscow | New York
    Paris | Shanghai | Stockholm

    Fairs

  • PREMIUM EVENTS

    B2B events | Mipim @ Cannes, London & Hong Kong

    Contact us

  • BUSINESS CONCIERGE

    Tailor made advice for architects, developers, interior designers and companies

    Contact us


INTERNATIONAL DIFFUSION


5

editions per year


40,000

copies/edition
(average circulation)


35

trade fairs and international
events


28

strategic markets


MAGAZINE

DESIGN ISSUE

DESIGN ISSUE

Previews of products and installations, trade show and FuoriSalone events, featured speakers and special appearances, all-new innovations and trends. All spotlights are on Milano Design Week and its featured exhibition, the Salone del Mobile.Milano, to which is dedicated IFDM's entire issue: an in-depth informational tool for professionals who want to keep up-to-date (even in their free time thanks to "Room Service") on the circuit of attractions that transform the city into the world's Design Capital.

Advertising

  • | Calendar: June
    | Languages: English (print) | English, Italian (digital)
    | Circulation: 120,000
    | Events coverage: 45,000
    | Mailed: 40,600
    | Flagship & Retail: 20,200
    | 5 Stars Hotel & Room Service: 7,800
    | WeWork & Co-Working spaces: 6,400

  • ROOM SERVICE

    The copies of IFDM Magazine are in the rooms and in the lobbies of the most important 5-star hotels in Milan, especially during the Design Week.

    Discover

  • DISTRIBUTION
    25,3% Flagship & Retail
    22,7% Interior Design Studio
    18,2% Architects
    10,6% Fairs & Event
    9,1% 5 Stars Hotel & Room Service
    8,1% WeWork & Co-working spaces
    6% Subscribers
  • OUT OF EUROPE
    14% USA
    4% Middle East
    3% Asia Pacific

    EUROPE
    15% United Kigndom
    14% Germany
    12% Italy
    11% France
    8% Others
    7% Spain
    5% Netherlands
    4% Belgium
    3% Denmark

  • Orgatec | Cologne
    Dubai Design Week | Dubai
    Light+Build | Frankfurt
    Clerkenwell Design Week | London
    Design Festival | London
    Design Week | Milan
    NYCxDesign | New York
    Design Pavilion | New York
    EquipHotel | Paris
    Maison&Objet | Paris
    Workspace Expo | Paris
    Furniture & Light Fair Stockholm
    IFFS | Singapore


.WONDER BOOK

PROJECTS & HOSPITALITY | INTERNATIONAL

PROJECTS & HOSPITALITY | INTERNATIONAL

Two semi-annual publications, distributed in the Spring | Summer edition coming out in March and the Fall | Winter edition in September, mark the international year of design: accompanying the major events dedicated to Projects and Hospitality in the most dynamic world markets, the two volumes give a preview of the most representative and exclusive projects, created by the world's most important names in design and architecture.

Advertising

  • | Publication date: February (Spring Summer) | September (Fall Winter)
    | Language: English
    | Circulation: 40,000
    | Mailed: 35,000
    | Events coverage: 5,000

    • Mipim Cannes
    • Mipim London
  • DISTRIBUTION
    56% Architects & Interior designers
    14% Senior Executive managers of International Hotel Brands
    12% Contractors
    9% Developer
    6% Owners, Operators & Investors
    3% Suppliers & miscellaneous
  • 53% EUROPE
    21% United Kingdom
    9% France
    23% Rest of Europe

    6% EAST EUROPE
    Russia, Ukraine & Azerbaijan

    21% AMERICAS
    16% USA
    5% Central & South America

    20% MENASA AREA
    9% Middle East
    4% North Africa
    7% South Asia


PROJECTS & HOSPITALITY | CHINA REGIONAL

PROJECTS & HOSPITALITY | CHINA REGIONAL

Publication parallel to the International edition, the .Wonder Book Projects & Hospitality China Regional follows the same vision. Through an annual issue, released in June, it brings the international design values most appreciated by the Chinese public to the market. The book features dedicated contents and language: as a matter of facts the edition is entirely in Chinese.

Advertising

  • | Publication date: September
    | Language: Chinese
    | Circulation: 30,000
    | Mailed: 25,000
    | Events coverage: 5,000

    • Design Week | Shanghai, Beijing & Shenzhen
    • Mipim Asia Summit | Hong Kong
    • Real Estate Design Forum | Shenzhen
  • DISTRIBUTION
    60% Interior design & Architecture firms
    15% Properties & Investors
    12% Developers
    9% Hotel Operators
    2% Evolved trade
    2% Design & University Bookstores


YACHT & CRUISE

YACHT & CRUISE

.Wonder Book Yacht & Cruise happens as a spinoff of the familiar .Wonder Book Project & Hospitality, and represents a point of contact between the nautical world at its highest levels and the worlds of architecture and interior design, two fields connected by a refined editorial fil rouge that generates harmony for the particular aspects of on-board living and those of residence. The book, through technical and aesthetic explorations, focuses on the world’s most beautiful marinas and their associated lounges, the ports and docks where new works have architecture have made an important contribution to the evolution of the landscape. .Wonder Book Yacht & Cruise also interprets the chain of production of beauty through the study of the materials utilized, the stories of the protagonists – yachtsmen, manufacturers, or notable sailors – and images of great aesthetic impact related to aquatic settings.

Advertising

  • | Publication date: July
    | Language: English
    | Circulation: 20,000
    | Mailed: 16,500
    | Events coverage: 3,500

    • Cannes Yachting Festival
    • Cruise Ship Interiors
    • Miami International Boat Show
    • Genoa Boat Show
  • DISTRIBUTION
    22% Architects & Interior Designers
    17% Fairs & Events
    12% High net worth value
    12% Harbor, Piers, Docks
    8% Suppliers & Miscellaneous
    7% Design Industry
    6% Bank, Asset Found
    4% Investors
    4% Hotel operators
    3% Ship owners
    3% Broker
    1% Shipyards
    1% Surveyors
  • 41% Europe
    38% Americas
    13% Middle East
    8% Asia


LAST ISSUE

.Wonder Book | International | Fall Winter 2022

September 2022

e-Shop   Archive


IFDM.DESIGN

No ordinary website but an innovative platform that is able to integrate information, services, entertainment and social networks in its macro sections: this is IFDM.design. Recalling the spirit that has guided the paper editions up until now, the digital project declares its international vocation by giving primary importance to trade events, with constant and live updates in the form of reports and daily newsletters. A worldwide landmark for all those wishing to be updated on the design scene.

Advertising


65,700

Users*


107,100

Sessions*


275,700

Page views*


02:08

Minutes, average stay on page

*Data generated on monthly average

 


CONTENTS

The website explores the world of design and luxury, from international destinations to the wider project and hospitality sector.

40%


40%

Design & Luxury

30%


30%

Projects & Hospitality

30%


30%

International destinations
& Trade events


READERSHIP PROFILE*


58,1%

Men


41,9%

Women


35-64

Years of age


67%

College graduates

  • IFDM Digital selects and relates to the most important worldwide players in architecture and interior design, including those of greatest economic value:

    200 Interior design studios in the world with
    4,5 billion dollars in fees produced, in
    535 headquarters around the world, with consignment to
    1.100 key profiled architects

  • TARGET GROUP
    39% Evolved trade & Retailer
    31% Architects & Interior designers
    9% Developers
    8% Companies and sales chain
    8% Hotel chains and procurements
    5% Investors, asset management companies and advisors
  • EUROPEAN READERS
    73% of database
    26% United Kingdom
    21% Italy
    18% Germany
    13% France
    9% Rest of Europe
    6% Belgium
    4% Spain
    3% Sweden
  • INTERNATIONAL READERS
    27% of database
    36% Americas
    21% Middle East
    18% Russia & Eastern Europe
    11% Asia Pacific
    8% Africa
    6% China

*Information sources: analytics, customer database, in-house research. Readership data are updated every six months


NEWSLETTERS

 

Regular, in-depth reports on the international design sector with a focus on industry events, leading design figures, new product and design developments and all the biggest goings-on around the world. IFDM’s daily newsletter is a reliable, slick source of information shining a light on the dynamics and developments of the global design industry.

Subscribe

 

THURSDAY NEWS

THURSDAY NEWS

Every Thursday, IFDM Thursday News rounds up the week’s main news stories to provide a comprehensive snapshot of the latest developments in the design and luxury industries, with a focus on the hottest trends, interviews with the biggest stars and event reports and other stories.

PROJECTS & HOSPITALITY

PROJECTS & HOSPITALITY

A weekly design newsletter, IFDM Projects & Hospitality News brings together the best bits from the ifdm.design website, with a sole focus on the Projects and Hospitality sectors. The newsletter shines a light on the most spectacular projects in all four corners of the globe.

MONTHLY JOURNAL

MONTHLY JOURNAL

An editorial feature where the leitmotif, month by month, is a different theme area inside the wider panorama of interior design. This is the Monthly Journal of IFDM.design, sent with a special newsletter and developed through in-depth investigation of the theme, coordinated with six exclusive advertorials for six sector companies and brands.


46,100

Newsletter subscribers


26,5%

Average rate of newsletters opening



BUSINESS CONCIERGE

Business Concierge

Thanks to our experience and competence in Trade, Projects and Hospitality interiors sectors, our global contacts and our presence on the ground in strategic and emerging markets, IFDM is able to offer a service targeted to professionals wishing to become part of the network and gain access to business opportunities.

Contact us


CONTACTS

PUBLISHER

Paolo Bleve
bleve@ifdm.it

EDITOR-IN-CHIEF

Ruben Modigliani
ruben@ifdm.it

EDITOR-AT-LARGE

Veronica Orsi
orsi@ifdm.it

DEPUTY EDITOR (.WONDER BOOK)

Alessandra Bergamini
alessandra@ifdm.it

WEB DEPARTMENT

DIGITAL DEPARTMENT

Federica Riccardi
web@ifdm.it

PR & MARKETING MANAGER

BRAND RELATIONS

Matteo De Bartolomeis
matteo@ifdm.it

Camilla Guffanti
camilla@ifdm.it

Annalisa Invernizzi
annalisa@ifdm.it

GRAPHIC DEPARTMENT

Sara Battistutta
sara@ifdm.it

Marco Parisi
grafica@ifdm.it