Mo.1950: the evolved dimension of retail

Starting in 1950 with a family-run carpentry and furniture store in Brianza, Italy, Corrado Molteni's company changed its face in 2010 with its first Milan office, and from there on it was a vertical takeoff

Mo.1950 Molino showroom, Milan - Photo © Luca Caizzi
Mo.1950 Molino showroom, Milan - Photo © Luca Caizzi

The model is the one coveted and pursued by numerous international development and procurement players: create design and business skills, form a team of partner companies and a circuit of designers in line with its philosophy, add perception of the present and vision of the possible future and a few ounces of courage accompanied by energy and confidence.

This is the passport of Mo.1950, a company that, starting from the family legacy and without ever giving up its “on the road” spirit, has been able to earn the trust of numerous companies that have entrusted Corrado Molteni with the keys to their flagship stores: from Cesar Cucine (the milestone) to Caccaro, from Calligaris to Ditre Italia to Fatboy.

But the summa of “Mo.1950 thought” is the multibrand showroom in Molino delle Armi: leaving aside the courage to open in the middle of 2020 (but Corrado Molteni certainly doesn’t stop at a virus), it is the group of companies created that made the difference. A true atypical flagship store that highlights Mo.1950’s project: the ensemble is a condensation of synergy, starting with the products, but above all with the human resources.

Ceramiche Caesar (the great challenge), Quadrodesign and Rexa have perfectly amalgamated under the guidance of Corrado Molteni, the available space gives personal corners that combined with a rich materioteca create a real collective that, in turn, reveals a design mood that is what Mo.1950 is aiming at. From retail to design the step must be short, the skills related to development the ability to dialogue with the world of construction essential element to be a level partner.

Mo.1950’s evolved retail knows the alphabet of design.

Photo © Luca Caizzi, Lorenzo Pennati