Snaidero Kitchens UAE is the brand’s new flagship store in Dubai. The opening has been organized in collaboration with the local partner Bespoke and Concept Kitchens LLC, to reinforce Snaidero’s presence on the market, transforming the store into a hub of reference for the entire Middle East.
“For the Snaidero group Dubai represents a country of extraordinary opportunities. The new flagship store confirms our commitment to invest and to have a strong presence, asserting our leadership in a premium segment of excellence, where design, quality and service are indispensable factors for success, in both retail and contract contexts,” says the CEO Massimo Manelli.
On Sheikh Zayed Road, the 450 square meters on two levels present a wide selection of Snaidero models, from the iconic Vision and Frame designed by Pininfarina and Iosa Ghini, to the Link model by Andreucci & Hoisl, as well as Way, Way Materia and Joy, syntheses of aesthetics and functional quality. These values are also reflected in the store concept itself.
“The clientele in Dubai has refined tastes, also from a cultural standpoint. They choose Snaidero not just because the company produces premium kitchens, a sum of beauty, quality and function, and the finest expression of design Made in Italy, but also because our kitchens respond to their requirements of ‘smart,’ responsible luxury, a luxury that is not just ostentation but also becomes a central focus on living well, in a situation of personal wellbeing.”