A former power station from the 1970s becomes the very original location for the Vondom store in Moscow. The new point of sale, inside the ArchiLoft, has been created by Geometrix Design, carefully conserving and restoring the original brick walls, to create a multifunctional artistic and technological hub with enormous Gothic windows and massive cruciform beams.
At the center, a white polygonal structure becomes a screen on which to project images and digital art, and a backdrop for the futuristic, versatile furnishings by the Spanish brand, like the sofas and table sets of the Faz collection designed by Ramon Esteve, and the Vertex seating designed by Karim Rashid.
All the furnishings are intentionally in white, to adapt perfectly to the futuristic vibe of the project, with a few exceptions such as the Stone collection in black, designed by Stefano Giovanonni, seats and tables with organic forms that suggest the polished and natural surfaces of stones.
