With the opening of Atelier Tapis Rouge’s first single-brand showroom, the panorama of contemporary carpets expands in Milan. A brand with its roots in the ancient Persian tradition, Atelier Tapis Rouge was founded by Aaron Meilech, an entrepreneur with a profound knowledge of the classic carpet sector, production techniques and the selection of quality, strictly natural materials. The know-how acquired in the field was decisive for the entrepreneur to launch new carpet collections with a contemporary design on the market.
It was then thanks to a meeting with architect and designer Natalia Enze, now design director of Atelier Tapis Rouge, that the two identified Milan, the international capital of design, as the most suitable location for their business. The new showroom in via Borgonuovo has a discreet charm: it is characterised by the marble flooring, in neutral, typically Milanese colours. The interiors are flooded with natural light that enters from the three windows overlooking the street and illuminates the weaves of the carpets on display: a selection of contemporary designs that well expresses Tapis Rouge’s expertise, quality craftsmanship and care in aesthetic research.
“The urban fabric of the Brera district, to me, represents the many faces of Milan”, said Natalia Enze. “The narrative that connects architecture belonging to different eras is coherent and harmonious. In my opinion, Milan has a dual nature; its interiority emerges, revealing itself on the surface only through its most hidden places. It is in this dialogue between inside and outside, between internal and external, that our research on creativity and dwelling practices finds an inexhaustible source of inspiration every day.”
Protagonists of the exhibition with which the brand introduces itself to the Milanese public of architects, interior designers, design lovers, and beauty enthusiasts with an exhibition that aims to show the creative variety of the catalog with a focus on different styles, finishing and non-standard shapes. Displayed on the wall: Tratto Magenta and Tratto Curvo signed by Natalia Enze; the rugs Melting Glacier and River Flux the latest pieces of the Planet Earth Collection by the artist Margo Trushina, along with Mysterious Moss. On the floor, Laser Venus by Natalia Enze. Among others in stock in Milan: Sonico Blue Notte, Googie, Bauhaus Terreno, Tratto Verde, Bauhaus Cielo, Breton Beige and more as an intriguing and sophisticated selection of the brand’s aesthetic codes and values.
