London: on entering the newly-renovated Home and Furniture Department of Harrods one finds oneself immersed in a space that is an ode to “Made in Italy”. On the third floor of the famous department store, Cassina have opened their second shop in the British capital where their most famous models can be found, bearing witness to the values of authenticity, tradition, research, innovation, skilled craftsmanship and manufacturing expertise that distinguish the company.
“We are very enthusiastic about this new collaboration with Harrods” says Luca Fuso, CEO of Cassina. “As a company that has always been committed to spreading excellence, I believe we have a great affinity in wanting to offer an exceptional retail experience. We look forward to inspiring our new customers with iconic furniture to provide outstanding quality for their homes”.
The interiors of the space have been designed to feel at home. Two connecting apartments present a collection that spans over twelve decades of design, perfectly representing “The Cassina Perspective”: the vision of the company in which the most innovative products and great classics come together to create complete, warm and welcoming settings.
The first apartment is characterised by the soft and rounded forms of the products designed by art director Patricia Urquiola: from the generous volumes of the Sengu Bold sofa in the first living area, to the conviviality of the Sengu Table and the Dudet chairs in the dining room, and on to the enveloping Bio-mbo bed in the bedroom.
The second apartment has a more metropolitan atmosphere thanks to the timeless elegance of the Esosoft modular system by Antonio Citterio, the unconventional style of the chairs from the Soriana range by Afra & Tobia Scarpa, recently developed with circular materials and the sculptural marble of the Ordinal dining table by Michael Anastassiades.
This year is also the fiftieth anniversary of the Cassina iMaestri collection. To mark the occasion, Harrods will be displaying alongside the authentic editions of historic pieces (by famous names such as Franco Albini, Vico Magistretti, Gerrit T. Rietveld, Le Corbusier, Pierre Jeanneret and Charlotte Perriand), a new version of the Maralunga 50 sofa by Magistretti in red nabuk leather, a colour much-loved by the great master.
This launch marks an important step in the strategy for expanding the Cassina Stores, initiated at the beginning of the year with the opening of a new space in Dubai, followed by the inauguration of the brand’s biggest store in May, in Los Angeles. By the end of the year, the company will have 55 Cassina Stores all over the world, with thirteen opened in 2023.
