“An interpretation of the plurality of styles covered by Cappellini products, incorporating both tradition and modernity,” is how Giulio Cappellini himself sums up the first in this series of displays designed to showcase the brand’s products in diverse, contrasting ways. Cappellini was the driving force behind the initiative, which aims to celebrate the brand’s versatility, expressive eclecticism and adaptability across a range of residential environments.
The first in the series of displays is Cappellini Goes Barocco, which has been created in collaboration with designer and scenographer Valentina Folli. The display has been on show in the brand’s Paris showroom in Saint-Germain since 18 January, with the space given an injection of 17th-century splendour combining past and present, minimalism and opulence, visual arts and lifestyle.
Terrace, Winter Garden, Drawing Room and Dining room are the four sets involved, all of them steeped in daring, playful contrasts and cinematographic references. They provide a snapshot of modern-day life, introducing a new style of living that is unmistakeably Cappellini. The collections succeed in appearing perfectly at home in the various spaces without renouncing their own, unique identities.
This is a tactile, visual, sensory journey in which the collections are taken about as far out of context as is possible and immortalised in snapshots of domestic life, with the brand’s bold, ultra-contemporary design assuming a new guise when combined with influences from Baroque culture. Cappellini’s new way of living borrows decorative and stylistic elements, as classic features such as paintings, brocades, mirrors, stucco and allegories are incorporated into deconstructed spaces, providing a new take on tradition that combines a fleeting, dreamlike vibe with contemporary influences.