Luxence, a journey in search of unique things

A new collection for Luxury Living Group. To discover in a theatrical flagship store in Milan, where furnishings and objects formulate a new idea of luxury

Luxence flagship store, via Durini 25-27, Milano
Luxence flagship store, via Durini 25-27, Milano

Luxury Living Group, a leader in the luxury lifestyle sector, presents Luxence, the group’s first independent collection. The concept of the line of furnishings and accessories focuses on one idea: a journey in search of beauty, taking form in five interpretations (Cosmopolite, Marco Polo, Palazzo, Mediterranea and Nomade), each narrating one of the different, complementary facets of the collection.

Ingresso del flagship store Luxence.
Luxence flagship store entrance.

Fabrics, metals, fine wood varieties, leathers and workmanship express a totally personal take on the notion of a ‘luxury lifestyle’ made of design and storytelling. A concept that becomes reality in the first space – just opened – which Luxury Living Group has set aside for Luxence: over 500 sqm on the very central Via Durini in Milan, the furniture street par excellence.

Ambiente del flagship store Luxence.
A room in the Luxence flagship store.

A store on multiple levels with four windows on the street, conceived as an immersive space where furnishings and objects become the parts of a large theater set awaiting exploration. Tables and chairs, cabinets, sofas, beds, accessories and carpets join forces to generate a manifesto of style. Luxence interprets the concepts of elegance and luxury in a perspective of eclectic comfort: a desire for beauty and uniqueness, giving form to objects and spaces.