Snaidero resets a strategy of forceful acceleration, with the dynamism required to cope with the phase of reopening of markets, while celebrating 75 years of national and international success. This is the response to growing attention on the part of consumers, after the pandemic has changed the character of domestic spaces and kitchens.
A challenge met by the brand starting with deeply rooted values: customization, design and production totally Made in Italy – in the plant at Majano, Udine – craftsmanship, constant innovation and research. All with an accent on the environment, with responsible use and management of raw materials and corporate resources, in compliance with strict international standards.
The new stylistic solution developed and recently launched on the market boost the brand’s competitive advantage in the medium-high end of the sector. Starting with the Rialto display cabinets, which are flexible and ready for coordination with all the other Snaidero products, in a context where the kitchen is increasingly ‘contaminated’ with the living area. Completing a setting or as freestanding elements, these products reflect the company’s maniacal focus on the internal part of furnishings, personalized with 11 different finishes in resin-effect wood, shelves with specially suspended-look attachment systems, ‘winery’ racks for bottles and glasses, and flush-mounted built-in glareproof lighting. With a clean image thanks to vanishing hinges, frames un black anodized aluminium with slanted borders to permit opening without handles, or the possibility of inserting a lateral end portion in glass (tempered, 4 mm, in a black fume color).
Then there are the new Abitum ceramic worktops, developed together with Laminam, an extraordinary product innovation in terms of sizing and thickness (12mm). Surfaces for very high technical performance, composed of exclusively natural raw materials: they are easy to clean, stand up to scratching, heat and acids, and are fully suitable for contact with foods. A project formulated to last in time with all its characteristics intact, available in 11 exclusive finishes: one absolute white; two stones, Calacatta and black marble; three concrete effects, in ivory, gray or black; three material effects, in plutonium white-gray-black; two metals, brown and black.
Finally, a new color chart has been developed for a custom look, while the company has also presented the evolution of the micalized finish (a Snaidero exclusive), with 5 new lacquers combined with 6 original nuances, shifted with Pininfarina from the automotive world to produce an utterly original iridescent effect, depending on the angle of the lighting.
Not by chance, Snaidero is an award-winning player, recognizable on the Italian market and around the world, operating in 86 countries with 800 points of sale.