Seven windows plunge passers-by into the most complete, authentic Poliform dimension. A succession of settings, different in terms of composition and offerings, become an exhibition totally open to the public along Wigmore Street.
The large colonnades of an elegant Victorian building frame ‘signature decor tableaux’ that offer glimpses of a landscape of contemporary style in pale, fresh tones.
Inside, in an area of 500 m2 on two levels, the theme is developed in greater depth, in a single path through multiple habitat zones: living, dining, bedroom and kitchen areas establish a dialogue through a shared language of new design developments.
The decor proposals stand out in the white, spacious setting, thanks to games of light and shadow, sporadically interrupted by colorful fabrics. The sophisticated allure of the context reflects the perfect balance of tradition and modernity of the location, completely reorganized and renovated through painstaking research on the original historical characteristics.
The new showroom on Wigmore Street joins the existing flagship store on King’s Road, and takes part in the spring initiative Chelsea in Bloom (20-25 May), with its focus on the world of flowers, involving the entire retail and hospitality network of the famous district. For the occasion, Poliform has filled its windows with inspirations on the theme of the 2019 edition, ‘Under the Sea,’ in collaboration with That Flower Shop.
The brand’s presence in London has thus been reinforced, expanding from the two retail facilities to the sphere of contract furnishings and hospitality structures. One of the most highly acclaimed recent projects in this area are the Long and Waterson Apartments by IGI-Izaki Group Investments, for which Poliform has supplied 239 wardrobes, 119 kitchens and the complete furnishings of the model apartment, reflecting the company’s ability to produce bespoke projects on a large scale.
Showroom
51-61 Wigmore Street, London, W1U 1PU
Flagship store
278 Kings Road, London, SW3 5AW
