A new adventure for Philipp Selva. The company specialized in interior design has opened new showroom in Dubai, on the strategic Sheikh Zayed Road. The space officially inaugurated in the fall has an area of about 500 square meters and is organized as a narrative path through the history and philosophy of the brand.
Philipp Selva, president and CEO of the Selva Group, explains the choice of this city in the Arab Emirates: “Dubai is very important for us because it is an outpost for the entire Middle East, for both retail and contract channels. Our company relies on over 50 years of experience and wants to always be in step with a continuously evolving market. We want to bring all the Italian beauty of signature furnishings into other countries, to be discovered by those who love the elegance of discreet luxury.”
The location presents furnishings created for both retail and contract applications. The various elements establish a coherent dialogue, giving rise to harmonious, inspired contemporary projects.
The living area is the true protagonist, with carefully crafted products like the Plaza sofa, the Vendôme bergère and the Empire bookcase, iconic creations of the Verona-based brand.
The total concept of Philipp Selva extends to the entire home. The dining room is enhanced by cabinets, tables and seating, like the Tosca table and the Gatsby chairs designed by Lorenzo Bellini. Beds and bedside units for the nighttime zone are displayed alongside complements, including mirrors and small tables.
