The third edition of the Salone del Mobile.Milano Shanghai recently came to close. The Chinese trade show dedicated to ‘Made in Italy’ furniture and interior design welcomed visitors, buyers, importers, distributors, designers, and architects.
The more than 22,500 attendees are a testament to the growing participation of select operators in this event that gets better and better each year. The exhibition took place at SEC, Shanghai Exhibition Center, and presented products from 123 Italian companies to the Asian market.
The numbers demonstrate the success and growing interest on the part of the Chinese market in Italian companies, which for their part focus on ‘know-how’.
“We are aware that China has increasingly become a reference market for our companies,” explains Claudio Luti, president of the Salone del Mobile. “With them we were able to represent the best of ‘Made in Italy’ with a wide and articulated range of products that met with positive response and interest on the part of this new audience, not only from Shanghai.”
Debates, installations, and highly attended events animated the three days of the trade show. Shanghai did not fall short of expectations: “An exceptional edition that was everything we hoped for,” commented Emanuele Orsini, President of FederlegnoArredo, who added: “The satisfaction of the companies and high attendance of carefully selected specialised operators once again confirmed the validity of the strategy adopted to successfully approach the Chinese market.”
The three master classes were very popular; moments of in-depth analysis and discussion of various topics related to design, which saw the participation of Michele De Lucchi, Stefano Boeri, and Roberto Palomba.
Among the program of events, the SaloneSatellite Shanghai attracted particular interest and involved 39 young Chinese designers: these award-winning talents will be invited to the next edition of the SaloneSatellite which will take place during the Salone del Mobile.Milano, from 9 to 14 April 2019.