B&B Italia’s lifestyle thrives in Jakarta

Through a sophisticated play of architecture and graphics, of monochromatic shades and color, the new B&B Italia store in Jakarta is located in the exclusive Kemang area.

Launched in partnership with Margan, the exclusive retailer of the Italian brand in Indonesia, the new space spreads over an area of ​​about 650 sq. m. entirely dedicated to B&B Italia and Maxalto furniture. An environment full of suggestive ideas where the international lifestyle of the two collections is presented through a careful selection of proposals for the living, night and outdoor areas.

With walls covered with black and white graphic wallpapers, sophisticated metal partitioning elements and a large glass case that houses lush tropical plants, the layout features various areas characterized by different styles, from the minimalist to the more decorative, but always with an accent on contemporary design. Divided into sets that suggest atmospheres and trends, the space is fluid and the various areas offer a well-defined accuracy that, through a strong personality, best interprets the elegance of the two brands.

In a market always more and more sensitive to design, thanks to Margan’s skills, the new store aims to become a springboard for architects and developers in the area and provide a qualified service for the definition of residential and contract projects.