A new partnership is born, whose protagonists are two outstanding players in the field of premium outdoor furnishings: the brand Jwana Hamdan, which combines Italian design know-how with Middle Eastern inspirations, has announced a new distribution pact with Magazzini Bracchi.
A fluid display space that extends for 400 square meters in the center of Forte dei Marmi with a concept that also calls for an outdoor showcase with abundant greenery, Magazzini Bracchi is a reference point for a cosmopolitan audience that wants to surround itself with creations where luxury is never ostentatious, but becomes an intuition, in tune with a sense of understatement, never emphatic but always representing the true essence of style.
After Dubai, the Italian showroom located in the elite vacation spot in Italy represents the second important showcase for Jwana Hamdan, reinforcing her firm’s commercial objectives and its strategy of high-end market positioning.
“As a consolidated long-term presence in the Versilia territory, Magazzini Bracchi represents an innovative partner with a modern vision that looks to the future and the new generations,” says Jwana Hamdan, founder and creative director of the brand, an Italian with roots in Lebanon. “For us, being a presence in Forte dei Marmi is a matter of great value, ensuring excellent visibility on a national and international level. We are very pleased with this collaboration and with the relationship we have established with the team of Magazzini Bracchi, where we immediately feel right at home.”
