In the past three months, Fendi Casa has opened four new city-center flagship stores in the most dynamic Asian capitals: Seoul, Singapore, Jakarta and Phnom Penh. Having taken place between May and July 2024, these inaugurations follow the November 2023 Shanghai opening and are part of the brand’s strategic plan to consolidate its presence in key international markets.
“Asia continues to be a fundamental area for Fendi Casa, where the outstanding response of the market is confirming the brand’s strength and prestige,” says Alberto Da Passano, CEO of Fendi Casa. “With these new store openings, we aim not only to build up our distribution network, but also to be even more appealing to a local and international clientele that’s captivated by the FENDI universe.”
The new boutiques, set in the respective cities’ most prestigious districts, are designed by the Fendi Casa team with supervision from the headquarters in Rome, under the creative direction of Silvia Venturini Fendi. Each store is created in collaboration with prominent local partners: Duomo&Co. in South Korea, Casa AEF 1925 Pte Ltd. in Singapore, MW Design and Build Co. Ltd. in Cambodia and Moie in Indonesia.
The expansion plan involves a further amplification to Fendi Casa’s global presence, aimed at significantly expanding the network of stores in the coming years to guarantee a unique shopping experience that reflects the brand’s value in every location around the world.
