Like a series of stories dedicated to Pedrali‘s elegant and minimal lifestyle, a new chapter of #PEDRALITALES is staged. The new advertising campaign focuses on the brand’s outdoor collections, creating an evocative photographic narrative that expresses the pleasure of living outdoors and in direct contact with nature. Colors, atmosphere, panorama. Everything refers to a setting with an authentically Mediterranean flavor. We are in Sicily, at the beginning of summer. Pedrali products live in balance between the Mediterranean scrub, uncontaminated and wild, and the architectural element, made of local materials, dry-stone walls, majolica tiles, pebbles.
From this bucolic picture, one perceives the concept that gives life to the products themselves: the search for a coherent style between indoors and outdoors, the harmonious dialogue with the natural context through organic shapes and tactile materials. The protagonists of the different shots are the new products and outdoor icons by Pedrali, represented in compositions that enhance their stylistic synergy as well as their ability to furnish different contexts, from the most convivial dining areas to lounge and relaxation environments.
Toa Outdoor table, Lamorisse chairs
Toa Outdoor table, Guinea chairs
The Toa table by Robin Rizzini and the Guinea armchairs by CMP Design are thus perfectly combined, the former strong in its technical and at the same time decorative appeal, the latter synonymous with expressive lightness. The Toa table is then presented again surrounded by the Lamorisse armchairs by CMP Design, whose distinctive feature lies in the fluid contrast between the supporting structure, a frame with a sober shape, and the rich and welcoming cushion.
By the pool, the playful comfort of the Buddy Oasi collection, the outdoor version of the icon designed by Busetti Garuti Redaelli, and Caementum, the monolithic coffee table designed for outdoor use by Marco Merendi and Diego Vencato, stand out. Large outdoor lounge compositions are offered by Arki-Sofa, also in the plus version with a wider and deeper seat, and by the Reva Cocoon lounge chairs, designed by Patrick Jouin (sofas composed of linear elements, corner and chaise longue, with backs in two different heights).
Anemos table, Babila Twist chairs
Arki-Sofa
These islands of comfort are completed by the Panarea lounge armchair by CMP Design and the Twiny rugs by DWA Design Studio, created to give a touch of decoration and completeness to these open-air rooms. And again, other Pedrali icons compete for the shots, such as the Nolita Sofa and Nolita Relax by CMP Design with their references to the first metal garden chairs made by the company; Philía by Odo Fioravanti, which takes up the lines of traditional Italian outdoor chairs to offer the typical light-heartedness of the “dolce vita”; the Anemos table by Pio and Tito Toso and the Babila Twist armchairs by Odo Fioravanti, both in terracotta tones to enhance the raw material, cement and woven rope respectively; up to Panarea, an ode to Mediterranean living and its traditions that are revived in the hand-woven rope.
Panarea chairs
Philía chairs
Caementum coffee tables
Buddy Oasi collection
The new #PEDRALITALES campaign therefore brings attention back to the growing importance of outdoor life and a design capable of satisfying its needs and desires, to which the company responds with solutions of comfort, functionality, sustainability, resistance, aesthetics. In perfect Made in Italy style.
Photo © Andrea Garuti, art direction Studio FM Milano, set design & styling Studio Salaris
