Bilal Rehman is an interior designer originally from Texas, where he still lives and works (his studio/gallery is in Houston). Born in 1999, Rehman has gained popularity through his videos on TikTok, where he shares design tips, room transformations, and reflections on his daily life.
His videos are about him and his tastes: traveling, unboxing, but mostly short, snarky tutorials like The 3 Worst Interior Trends or My Worst Interior Design Mistake. His most popular video, with 17.6 million views, is Avoid these mistakes to make sure your home doesn’t look cheap as f*ck.
“Growing up, I always had a passion for interior design but never thought I’d pursue it professionally”, he says. “Coming from an immigrant family, it was uncommon to pursue a career in a creative field. Fast forward to college, I began studying computer engineering and quickly realized it was not for me. I turned to interior design not as an alternate career, but as an exploration. I got an internship at a local design company in Houston during my freshman year, where I fell in love with interior design. I stayed there for several years and worked my way up, eventually becoming a Senior Designer.”
On the role of social media in his career, he explains: “It has been such a vital tool for me as a person and a designer. Everything changed when my sister Maya joined the studio and created a new trajectory for our digital presence. She encouraged me to drop the facade and be my authentic witty self, and people connected with that. Social media has been key for me ever since, it gives people a chance to meet me before they meet me.”
In addition to popularity, his social media profiles also have a concrete side, with direct links to the storefronts Rehman has opened on various e-commerce sites (Amazon, LTK) and to promote his gallery, which also sells online.
