There are 144 to go before the next edition of the Salone del Mobile.Milano – expected in Milan from 16 to 21 April 2024 – and the Fair is preparing to be in top form and promote around the world the novelties that await us this year. On Tuesday 21st November, the Salone del Mobile.Milano international tour kicked off in Paris on the first leg of its journey through the main European and international cities. The next stops in Europe will be: London, Berlin and Copenhagen, all capitals of markets in which the event is intended both to consolidate the attraction it has built up over the years and to strengthen new networking systems, with the Northern European countries in particular.
It will then be the turn of the United States: the Road to Salone – as the tour has been christened – will first involve Miami, on 5 December on the occasion of Art Basel Miami Beach 2023, where two events have been planned: a meeting with sector professionals at the Italian Cultural Institute and an exclusive networking evening orchestrated with PIN-UP. Then, it will be the turn of Dallas, New York and Chicago. The North American legs have been planned and coordinated with the support of ICE-ITA, the Italian Trade Agency for the promotion and internationalisation of Italian businesses abroad, and in partnership with the local branches of AIA / American Institute of Architects.
Each of the stages will see an exceptional testimonial: from the French capital, the tour will open with designer Patrick Jouin, while the London leg will feature the British designers Edward Barber and Jay Osgerby, the German designer Konstantin Grcic will appear in Berlin, Luca Nichetto and the young Danish designer Felicia Arvid in Copenhagen.
These international meetings will be an opportunity to anticipate the first information about the format and content of the 62nd Milanese edition: a reworked layout and exhibition paths – again informed by a wide range of contributions at round tables attended by companies and stakeholders – will put visitors and their needs increasingly at the centre; the biennial EuroCucina and International Bathroom Exhibition will be back, the celebrations marking the 25th anniversary of SaloneSatellite will include a great exhibition in the city and a structured programme of installations and talks will be held in the trade fair pavilions, to foster open discussion between business and design culture, in keeping with the formula that ensured the success of Euroluce and The City of Lights, a luminous and illuminated palimpsest of exhibitions and cameos of international breadth.
The key themes will include the importance of the power of vision and innovation in the large events and industrial design world, the need for an increasingly human-centric and inclusive culture, focused on communities and individuals, the need for multidisciplinary dialogue between different cultural and geographical areas and, last but not least, sustainability, a field in which the Salone del Mobile has already notched up a major milestone, ISO 20121 certification for sustainable events management, achieved at the latest edition.
