Resulting from the collaboration between Paola Lenti and Kramer und Kramer, a historical partner with consolidated experience in green and landscape architecture, Paola Lenti Wien is the first flagship store opened by the Italian brand in Austria.
The Austrian flagship store finds its home within the remarkable Palais Harrach, a splendid Baroque building that underwent a redesign in the late 17th century by the esteemed Italian architect, Domenico Martinelli. Retaining the captivating charm of its era, Palais Harrach showcases impressive dome ceilings, marble staircases, and an inner courtyard enveloped by elegant arcades. Its location is strategically positioned in the heart of the city, amidst a district adorned with historic landmarks, art galleries, and fashionable boutiques.
Designed to seamlessly blend indoor and outdoor spaces, the store serves as a haven where nature intertwines with its surroundings. A unifying thread throughout the interiors and the central courtyard is the abundance of vegetation, showcased through a rich selection of plants and trees, creating a harmonious ambiance that exudes a sense of home in sync with the natural world.
The store occupies a generous 750 square meters on the ground floor, while the courtyard, bordered by partially enclosed glass arcades, has been artfully divided into distinct zones, each adorned with a unique palette of shades. This stylistic choice not only accentuates the color potential of the collection but also highlights the myriad possibilities for combining them with diverse materials, creating a captivating visual experience.
Paola Lenti’s distinctive hallmark lies in the breathtaking array of colors found in their yarns and fabrics, coupled with an unwavering dedication to material exploration and the meticulous artistry of their finishes.
A special space is reserved for the material library, inviting visitors to immerse themselves in the tactile world of Paola Lenti. Here, one can intimately feel the vast range of exclusive materials handpicked by the company for its collections, offering a sensory journey of discovery. Paola Lenti Wien also boasts a dedicated shop that indulges both the senses and the soul. Step inside to explore a realm of floral artistry and be captivated by the vibrant blooms sourced directly from the greenhouses of Kramer und Kramer.
