For the first time ever, an Italian outdoor furniture brand enters the most famous porticoed square in Paris. At 21 Place des Vosges Talenti Outdoor Living, a leading brand in the field of premium outdoor furnishings, has opened Talenti Studio Paris, a space created by the Italian architect and designer Marco Acerbis.
“It’s a place for exchanging ideas, for discussion, where you can touch the materials and finishes and experience the remarkable comfort of the Talenti collections,” Acerbis explains. “A place in which products are on view not to be sold, but to be part of an overall project idea: we imagine the future by looking at the present, talking and working together to find the ideal solution for every client.”
The Talenti Studio concept is not a simple showroom, but a lounge of about 60 square meters, visited by professionals by appointment only, where specialists in the world of design and architecture have a chance to develop projects and give them form through personalized consulting provided by the Talenti staff. Inside, a materials library permits designers to come into contact with surfaces and textures, the distinctive features of a brand that has offered innovative, refined and sustainable solutions for years.
“For Talenti distribution is a very important asset,” says Edoardo Cameli, sales director of the company. “In recent years the brand has reinforced its offerings in terms of product lines and a complete range of finishes. The opening of this space for professionals is part of a strategy of internationalization on a large scale, underscoring our desire to boost the visibility and availability of our offerings across the territory, with the goal of also improving our dialogue with professionals from Paris and elsewhere.”
“After Brexit,” Cameli continues, “Paris is taking the place of London as the hub of European design, and in spite of the delicate international situation this market is bringing us excellent results. Talenti Studio Paris has been created to fully represent the distinctive characteristics of the brand, providing clients with fundamental synergies and service based on attention to detail, experience and listening. The new space represents a challenge that goes beyond the classic single-brand showroom, wagering on the exclusive approach of direct dialogue with professionals: another step forward to be effective in the most strategic markets for the company, finding channels of communication that are constantly more innovative and pragmatic.”
All photographs © C. Weber