The Milano Design Week was – as always – a great opportunity for full immersion in the world of design, discovering the latest trends of the most important brands and talented designers. The event was also a chance to open up new showroom spaces, which remain on view after the week is over. Flagship stores in which all the brands present their finest and most iconic pieces.
For the 2022 iteration of the Salone, Milan came through with a big response, both in terms of participation and in terms of new showroom openings, continuing the positive trend of recent years, which had simply been interrupted by the pandemic. A sign that this is a period of great stimuli for the whole world of design and décor, also in Italy.
Gervasoni | via Spartaco 34
The new Gervasoni showroom (see opening photo), the brand’s second in town, boasts over 700 sqm of area, and has been formulated as a place where designers, architects, clients and friends can be assisted in every design phase and every design choice, condensing all the collections of the brand into a single context. The facility has large windows to bring in natural light, with a series of skylights and columns that set the pace, helping visitors to understand the true arrangement and potential of the furnishings.
Roche Bobois | via Felice Cavallotti 14
In the heart of the city’s design district, the new Roche Bobois showroom has an area of 1,600 sqm on two levels. The space has been created by the brand with the precise aim of bringing out the concept, the collections and the know-how of the firm, organizing special zones for digital design tools. The showroom makes use of natural materials of both mineral and botanical origin (ceramics, wood and ‘green’ walls). With two large staircases, intriguing volumes, games of depth and two-story portions, to organize a pathway and to put the accent on the very refined architecture of the space.
Henge | via della Spiga 34
The Henge space opened in the center of Milan is the new home of the brand in this city: 750 square meters on three levels, offering visitors a series of very striking settings, for total immersion in the company’s creations. Inside, you can see the 2022 collection, created by the architect Massimo Castagna, the designers Ugo Cacciatori and Isabella Genovese, with the collaboration of the famous design duo Yabu Pushelberg.
Emu | corso Monforte 50
The new Emu display space on Corso Monforte has been created in collaboration with Interni Design Experience. Based on a project by LCM Marin Design Studio, the showroom on two levels offers visitors a chance to touch and experience the wide range of outdoor furnishings of the brand. The creations are produced for any setting (dining, living, lounge) with a focus on sustainability, high quality and outstanding comfort.
Caccaro | via Baracchini 9
Not far from the Duomo, in a space of 350 sqm, Caccaro has opened a new showroom to offer visitors new décor ideas, enabling them to find inspirations, emotions and functional solutions. Great attention has been paid to the architectural aspects, with a large window whose horizontal arrangement is enhanced thanks to a balustrade decorated by lush vegetation, which becomes a distinctive feature.
Slamp | via Larga 2
For the opening of the new showroom Slamp chose the design district of Via Durini. The new space features two large LED walls that set the tone of the experience on the ground floor, and remain in operation day and night, like an always open gateway. The Milan flagship presents not only lamps, but also the vision and values of Slamp.
Lodes | via della Moscova 33
Located inside what is fast becoming one of the epicenters of design in Milan, the new Lodes space is part of a glorious building – the former headquarters of the Austrian government during its years of rule – and has an area of over 200 sqm with three large windows. The brand’s idea is to offer designers and visitors a gathering point in which to directly experience the company’s high-quality design, providing clients with a team of expert consultants. All in a setting of relaxing tones and an exceptional, welcoming atmosphere.
Elmar | via Galileo Galilei 12
The new Elmar showroom has an area of about 300 sqm, in a strategic position between the historic Brera district and the new developments of Porta Nuova: a luminous, ample space with large windows that create an ongoing indoor-outdoor dialogue, exploiting the impact of natural light on the materials of the kitchens on display, while also enhancing the finishes of the appliances featured in the showroom.
Qeeboo | via Crocefisso 27
The Qeeboo showroom is a futuristic site that narrates the spirit of the brand, through macro or miniature objects, sharing the creations and all the latest developments with visitors. Inside the display space, it is possible to find the brand’s classics like the Ribbon Armchair designed by Nika Zupanc, the asymmetrical Primitive Sofa and the Primitive Bookshelf XS by Studio Nucleo and the Mabelle M lamp designed by Marcel Wanders Studio. These long-term favorites are joined by the latest productions: the Don’t F**k with the Mouse chair by Ron Arad and the new Paki colored table.
