A Cassina terrace for LuisaViaRoma

The most representative and iconic products by Cassina add allure to the terrace of the LuisaViaRoma store in Florence. A “handshake” that seals the fertile collaboration between these two prestigious luxury brands

Terrazza Cassina, LuisaViaRoma, Firenze, Italy
Terrazza Cassina, LuisaViaRoma, Firenze, Italy

An ongoing relationship between two excellent cases of Italian excellence – one in the world of design, the other in fashion – that are both lifestyle trendsetters. Starting this year, Cassina has furnished the terrace of the LuisaViaRoma store at Via Roma 21/r in Florence, after having enhanced the luisaviaroma.com website with its creations. Officially opened during the week of Pitti Immagine Uomo, from 11 to 13 January 2022, the new, exclusive installation features two original, welcoming and striking settings: living and dining.

In the living area the colors are warm, taking on soft, playful forms thanks to the Trampoline outdoor collection by Patricia Urquiola, accompanied by iconic items by Charlotte Perriand, including the Doron Hotel Outdoor chair and the Mexique bar tables and stools.

The dining zone offers refined comfort around the 9 tables created by Piero Lissoni, where guests can have a seat on the Caprice and Passion chairs by Philippe Starck. The innovation and authenticity of the “Cassina perspective,” together with the company’s technological prowess and fine craftsmanship, find a perfect partner in one of the leading online fashion retailers in the world, LuisaViaRoma, capable of combining its digital platform with an avant-garde concept store.

The wide array of apparel and accessories for men, women and children, beauty articles and a special selection of streetwear and sportswear collections of over 600 international brands (Gucci, Moncler, Valentino, Balenciaga, etc.), establishes a dialogue with the configurations for the home, in keeping with a unique design code to generate new lifestyle horizons. The installation created by Cassina for LuisaViaRoma will be open to visitors throughout the year, and in 2023 it will be updated with a new design concept.