Antoniolupi: the state of ideas

Nomadic, multifunctional, the MrWolf towel rack designed by Brian Sironi reflects new lifestyles, in the installation ‘The State of Ideas’ created by Gumdesign for Antoniolupi

MrWolf by antoniolupi, Design Brian Sironi
MrWolf by antoniolupi, Design Brian Sironi

Based on in-depth research on the evolution of contemporary homes, MrWolf, the towel rack designed by Brian Sironi for Antoniolupi, embodies new residential lifestyles. The company, a high-profile reference point for the bath environment, presented the installation ‘The State of Ideas’ created by Gumdesign inside the brand showroom in Milan.

Rich in detail and current design thinking, MrWolf speaks of nomadism and multifunctional décor. It is a towel rack that rests against the wall, ready to be moved at any time, to adapt to spatial compositions that can vary to respond to changing needs. Accessorized with a shelf and object caddie in Flumood or Colormood, it becomes a valid helper in everyday actions, facilitating movement and gesture. The extremely functional surface permit easy access to objects and accessories. 

MrWolf by antoniolupi, Design Brian Sironi
MrWolf by antoniolupi, Design Brian Sironi
MrWolf by antoniolupi, Design Brian Sironi

In terms of form, lightness and solidity coexist perfectly thanks to the slim ladder structure in brass, coated in white or black, or in the color range of Antoniolupi. A clean, linear design that makes MrWolf a sort of passepartout, positioned near the washbasin zone or near fixtures, showers and bathtubs.