The colors of authenticity

The color trends for 2021 depict a society in constant search of truth and authenticity

Melting Pot, Inediti Serie 04-ARCADE by Inkiostro Bianco
Melting Pot, Inediti Serie 04-ARCADE by Inkiostro Bianco

The palette for the 2021 is an engaging rainbow of warm, deep hues. A far cry from the tones that dominated in 2020, where there had been more space for cool, forceful tones, representing a society in conflict, in pursuit of balance. There is a close connection between the emerging movements of society and the colors that set chromatic trends: the research and interpretations have been carried out by ColorWorks®, and grouped in 4 macro-themes, or Stories, literally translated into 20 colors (5 per story) to reflect the spirit of each theme (read the complete article).

The second Story (you can read the first one here) embodies the distrust of society towards information and brands, and at the same time the growing demand for transparency. This is C-True. We live in the era of authenticity, society demands truth, both in people and in what surrounds us. We look for authenticity in our leaders and the celebrities we follow on the social networks, in the products we purchase and the brands that produce them.

Colors get darker and more serious (as required by the theme of true, authentic products and services), while the touches of light rely on tones that suggest the light at the end of the tunnel. Pure False evokes the hues of marble, deep and dark; The naked truth is the color of the Financial Times, one of the few newspapers that has kept faith with its mission; the golden nuance of El Dorado: “all that glitters is not gold.” The lime green of The Mask references the masks and false identities; and the blue of Myrddin, a hue that in color psychology implies trust, loyalty and intelligence.

Inkiostro Bianco | Inediti Serie 04-ARCADE (on cover)
Inediti Serie 04-ARCADE proposes a new challenge, a collection of wallpapers that transports us into a playful dimension of fun and imagination. The new collection enters a playroom and offers a series of levels, 15 in all, like the new wallpapers. A stimulus to let fantasy run wild and to explore new scenarios inside which to play your own “game.”

Harbour by Paola Lenti, Design Francesco Rota
Harbour by Paola Lenti, Design Francesco Rota

Paola Lenti | Harbour
Harbour is a modular system designed by Francesco Rota, with multiple compositional possibilities. The structures covered in fabric host comfortable cushions made with Aerelle® Blue, the new completely recycled fiber with which the company has decided to make the upholstered furnishings of its indoor and outdoor collections even more eco-sustainable.

Aspa by Pulpo, MUT Design - Photo © Massimo Colonna
Aspa by Pulpo, MUT Design – Photo © Massimo Colonna

Pulpo | Aspa
The Aspa table series by Spanish studio MUT Design presents the perfect platform in which to express the brand’s love of glass in all its forms. The series is an exercise in simple geometry – Aspa translates to the intersection of straight planes. Each table brings together five glass panels converging at their centre. The coloured transparency of the glass form darkens to produce a layered aesthetic to the series.

Swing by Adrenalina, Design Debonademeo
Swing by Adrenalina, Design Debonademeo

Adrenalina | Swing
The match between Adrenalina and Debonademeo designer duo yields new experimental scenarios, as Swing, a series of sofas and armchairs that mixes canon and innovative design. A tubular metal frame is anchored to the upholstered seating shell. At first glance the design seems seriously rigorous, but as you sit down the feeling changes and extreme relaxing comfort is what prevails.

Softer than Steel by Desalto, Design Nendo - Photo © Andrea Ferrari
Softer than Steel by Desalto, Design Nendo – Photo © Andrea Ferrari

Desalto | Softer than Steel
Ultralight carved tops of different shapes and complementary heights define the Softer Than Steel range. Almost a playful Nendo design, with an arrangement of interesting personal variations and nestings. Also available in outdoor version.


Marenco by Arflex, Desig Mario Marenco
Marenco by Arflex, Desig Mario Marenco

Arflex | Marenco
This bestseller of contemporary furniture owes its name to the designer who created it in 1970, Mario Marenco. The piece has been redesigned to make it even more comfortable. The system to assemble the cushions and armrests on the base is innovative: the cushions are simply inserted in a frame of metal tubing, to guarantee strength and resistance to wear and use.‎