The historic Brussels Furniture Fair is also going digital, with a virtual program and a live chat slated for Monday 7 to Wednesday 9 December. The Belgian trade fair, which has made connections between national and international manufacturers with the global furnishings market since 1937, has canceled its physical initiatives, with a friendly, sincere message: “We will miss the face-to-face contact with visitors and exhibitors, the excitement surrounding the preparations for the fair, and of course the satisfaction of seeing happy faces after a successful edition. Sadly, we can’t offer you that warm trade fair feeling this year. Real-life encounters will have to wait until next year. But for this year, we’re at least able to offer you something as a replacement.”
In 2019 the fair reported 274 exhibitors, of which 109 from Belgium while the others came from countries like France, Netherlands, Italy and Germany, with over 20,000 visitors from Belgium, Netherlands, France, the United Kingdom, Ireland, Germany, Switzerland and Scandinavia, a major increase in foreign participation.
The fair’s assets include: the ability to offer variegated displays in a comfortable, convivial setting where people feel at home, with dedicated areas for buyers, in which to make meaningful contacts and exchanges. These virtues are now transferred online, as we await the next physical edition and better days to come.