Towards a new culture of rest and sleep. PerDormire has based its philosophy on a variegated, versatile pathway of design, addressing different functions and purposes.
The brand – which draws directly on the know-how of its mother company Materassificio Montalese with 50 years of experience in this sector – has developed a widespread retail network with over 120 points of sale in Italy, a showcase for its range of collections that form an entire system (not just mattresses, but also bed structures, supports, pillows, bedding and accessories), while at the same time creating PerDormire Hotel, a trademark completely oriented towards the hospitality industry.
Based on constant values regarding the importance of restful sleep, PerDormire Hotel designs and makes carefully crafted products to meet all the specific needs of the hotel sector: the combination of technological research and fine craftsmanship gives rise to mattresses, beds, sofa-beds, pillows, toppers and accessories that allow guests to “feel at home in a hotel.”
This sensation and the goals the brand sets out to achieve are conveyed in the new ad campaign, with the payoff Hotel Sweet Hotel; while this concept directly creates a link between the spaces of the home and those of hospitality facilities, the company’s products complete the task of bridging the virtual gap. As in the home, during a trip the true priority is to have a place to which to return, to rest and to foster a sense of intimacy.
New ADV campaign
“Customer satisfaction is the first concern of hotel management, because only a satisfied client becomes a loyal client – says Paolo Luchi, Sales & Marketing Director of PerDormire. – In the contemporary world dominated by social networks and comments, quality sleep is a remarkable tool in the hands of the most perceptive hosts. The bedroom has changed its role, both for business clients and tourists: it has increasingly become a place for relaxation. Just consider the fact that we spend an average of 70 minutes a day reading and watching television on a bed. And 61% of Italians use a smartphone, tablet or laptop before falling asleep.”
“The bed becomes a place that offers wellbeing, welcome, refuge, intimacy. As a product, it spreads across an important emotional range. We are firmly convinced that the experience has to be made to measure, to make it unforgettable,” Paolo Luchi concludes.
These are the considerations behind the collections of PerDormire Hotel, divided by room type – standard, luxury, and superior – to respond to different moods and standards.
Firenze mattress ECVM
The line includes the Cortina bed, with a vividly Nordic style, featuring a headboard with capitonné work and orthogonal stitching. Or the Firenze mattress, for outstanding comfort, ensured by the presence of pocket springs of variable firmness, and a layer of Visco Mind® Extra Fresh; the mattress is finished with the innovative Elastitex fabric, while the border is clad in breathing Air Space fabric.
The collections of PerDormire Hotel will have an exceptional showcase in the next few weeks inside 20 selected points of sale of PerDormire in Italy: special corners designed in collaboration with the architecture firm of Silvia Giannini in Pistoia (the city that will be the site of the next showroom of the hospitality brand), to offer direct contact with this new trademark that focuses on wellness away from home.