Four hundred square meters on the very central Via della Spiga in Milan: this is the location of the new showroom of MIG, the Veneto-based industrial group that contains the furniture and lighting brands Jesse, Rotaliana, Sinetica and Sitland, as well as two companies in the field of mechanical components, MWM and Sacemi Gamar.
An elegant 18th-century building, and an example of interior design experimentation bearing the signature of the Japanese Pritzker winner Tadao Ando, whose minimal stylistic approach can be seen in the imposing curved concrete wall, 12 meters long and 7 high, that dominates the space, dividing it into two levels.
“This new space is much more than a showroom; it is a pathway to a 360-degree experience of the brands of the group, to activate new synergies,” says Gianmaria Mezzalira, President and CEO of Gruppo MIG. “This period of crisis has confirmed how important it is to restore value to Made in Italy, to work on sustainability and to create networks, and this new facility sets out to do all that. Our group exports nearly 80% of its output abroad; we have over 3000 points of sale and 100 distributors in the world, with over 3000 catalogue products and more than 1000 completed contract projects. We are convinced that the sharing of best practices and collaboration can be a motor for growth, to be developed. For MIG this space represents an important achievement, but it is also a starting point from which to approach the new challenges of a changing market.”
An international hub, after recent openings in London, Madrid and Beijing, in which to meet, to make contacts, to directly experience the quality and Italian know-how of the brand’s wide range of offerings, inside displays created by Studio Lucchesedesign, an itinerary organized through a practical subdivision of the spaces, each for a different habitat function, with volumes in transparent or colored-opaque glass, in a game of glimpses and perspectives.