Brexit and its planning may frighten the English, but not the companies of Made in Italy. Among the excellent firms making their debut in London there is also Ethimo, a company specialized in outdoor furnishings with Mediterranean allure, reinterpreted in a contemporary way.
The brand opens its first point of sale in the Design Centre of Chelsea Harbour, a strategic district of reference for hunters of new trends, high-quality products and advice from expert interior designers. A space that acts as a Design Lab, a versatile facility in which to welcome and assist clients, in parallel with the activities of architects and designers. The new store is also a showcase to present the new collections, in tune with nature and featuring high performance to stand up to weathering, water, UV radiation and humidity.
“We have planned the opening of our first showroom in London by creating Ethimo UK, our local affiliate, to support the mother company in the promotion and direct sale of the Ethimo collections in a strategic market,” says CEO Gian Paolo Migliaccio. “This is an important step for an effective response to the many requests of collaboration we constantly receive in this country.”