North America is a particularly interesting market for Armani/Casa. Which is why the company has opened two new showrooms in the United States and Canada. The selected destinations are Los Angeles and Vancouver, two nerve centers of the world of design.
The first is a move, into the Pacific Design Center. The space has an area of 490 square meters (about twice as large as the previous one), with three shop windows. The concept is based on the Armani/Casa showroom on Corso Venezia in Milan. The distinctive features? Balanced lighting, walls clad in oak, full-height panels in platinum-color metal screen as dividers, allowing natural light to pass. On the ground level the Lamp Logo, the symbol of Armani/Casa, has been carved into wooden panels on the walls. The showroom’s dominant hue is the platinum tone, with touches of red and bottle green. Clients can discover the brand’s new offerings, roaming through an itinerary that forcefully conveys the brand identity.
At 1656 W 2nd Avenue in Vancouver, the new Canadian point of sale of Armani/Casa has an overall area of 135 square meters, organized as a welcoming, refined environment. Both daytime and nighttime zones feature furnishing complements, decorative elements, accessories and fabrics by Armani. Again in this showroom, the leitmotif is the combination of platinum and oak, bringing great elegance to the space.
The solid bond between Armani and North America began in the 1980s, with the opening of the first boutique in New York.