Important gift for Ditre Italia’s 40 candles: the brand opens its first Milanese flagship store. Not a random location, the one that confirms the presence of the brand on the cosmopolitan scenario of Milan, but the centrally-located via Carducci, in the heart of 5 Vie. The historical neightborhood of Sant’Ambrogio is the new cultural district of the Design Week and has a strategic importance in terms of attendances from different parts of the world.
This is the basis of the company’s decision, as explains the CEO Michele de Marchi: «We firmly believe that the prestigious location will give us greater visibility worldwide. We will be able to extend our sales boundaries and consolidate our partnerships with our dealers, providing them with display guidelines for our products».
The upholstered leather and fabric furnitures of Ditre Italia, resulting from 40 years of reseraches about innovative materials and working techniques, find place in a vintage residence characterized by the typical Milanese style. Respecting the original features of the building, has been projected bright and welcomed environments which reflect the brand’s image. The rooms host the living, conversation, dining and the sleeping area’s collections, preferring mud and light beige shades for the interiors. Above the products presented during the Salone del Mobile – such as the Kanaha and Sanders beds from the new catalogue The Newbeds 2016 – has been disposed a corner dedicated exclusively to the Joe Colombo's Cart armchair produced by Ditre. The concept of Total Outfit followed by Ditre found a correspondence in the new showroom in Milan, combined with large possibilities of international development.