Starpool imbue with colors the soul of Trentino

The transformation of the company specialized in wellness services starts with color and pervades five new Spa Hotels

Trentino-Alto Adige is renowned, among other things, for its wellness hotels where you can spend relaxed hours away from the hustle and bustle of big cities. In keeping with tradition, the Trentino company Starpool presented “color of soul”: SoulSauna and SoulSteam are dressed in five colors linked to particular moods that set up a new emotional catalogue of color possibilities for the Spa area.


“I believe that in the future the spa will be more and more bespoke, built around the needs and tastes of the individual, defining spaces that can provoke emotions to enhance their personal well-being. That’s why we decided to work on color, a fascinating tool with application possibilities in our sector still little explored”, says Riccardo Turri, CEO Starpool.

In 2016, the year that saw the debut of the SoulCollection, there were only two colors: ivory white and black anthracite. The company has now added DeepSoul green, IntenseSoul plum and LightSoul blue to its palette. But that’s not all; architects, interior designers and private clients will be offered the possibility to customize the sauna and steam bath according to every NCS code.

Besides the new product launchings, Starpool has designed five new wellness hotels in Südtirol aiming to immerse guests in the local tradition. As is the case of the Weinresidenz Plattenhof in Termeno inspired by the historical Gewürztraminer wine that stems from local vineyards. The other four structures are divided between Ortisei and Appiano and are the Gardena Grödnerhof where a new wellness area of over 1000 square meters will be inaugurated, the Montchalet which will experiment with the convergence of private, social and brain wellness Starpool, the Hotel Weinegg which will host 39 saunas on the terraces of as many suites and the Christof which will place the wellness center among the vineyards surrounding the structure.

Spa Hotel Weinegg
Pool Montchalet
SweetSauna SweetSpa Room Montchalet