Giorgetti is re-reading and celebrating its own history on occasion of its 120th anniversary. it is focused on reiterating its commitment to pursuing a project which transcends mere product construction, with a series of initiatives grounded in a heritage built over 120 years. Starting from the new company logo which pays homage to the stick handle that characterises the arm of the armchair Progetti. Then there’s the book, Object to Project. Giorgetti design since 1898, published by Electa, which celebrates protagonists who played a part in transforming the company into one of the most important brands of Italian design. The eponymous film is also a tribute to key players and recounts 120 years of intelligent manufacture in the Brianza district.
A veritable journey through past, present and future, also expressed in the work by Chi Wing Lo: The Cabinet of Memories, a collection piece reminiscent of a precious maple trove consisting of 120 boxes, each representing a fragment of time.
And there’s more…Giorgetti identifies the creative fervour of the 80s as one of the most significant moments of its production, duly retrieving and re-editing two visionary projects from its own archives: Dry and 50250, designed by Matrix, respectively a chair/armchair made using a dovetail technique, and a folding armchair featuring a strong technological component.
2018 is a year bursting with innovation: the newGK.03, an architectonic project complete with accessories which defines a key link between the interior world and the kitchen theme; Galet, a sofa grounded in simplicity, cleanliness and originality; Grand Tour, a folding black walnut chair with removable cover, and Juliet, a library desk whose work top has been reduced to a minimum, but rich in details.