Apacheta collection by Loro Piana Interiors, design Cristián Mohaded - Photo © Mattia Aquila Photography
Apacheta collection by Loro Piana Interiors, design Cristián Mohaded - Photo © Mattia Aquila Photography

,A brand known on an international level for its excellent reputation in the world of fashion, Loro Piana has won the hearts of lovers of luxury around the globe thanks to its constant focus on craftsmanship, quality and style. Today Loro Piana, thanks to Loro Piana Interiors expands its expertise in the field of interior design, bringing the same passion and attention to detail that make its garments so refined. Loro Piana Interiors now offers a new opportunity for personalization, a bespoke service with which clients can complete and decorate their homes.

From the outset, Loro Piana Interiors draws on an intrinsic heritage of colors, materials, patterns and consistencies to create a vibrant kaleidoscope of textile choices at the service of creativity. Thanks to the ongoing exploration of innovative solutions, and an age-old focus on craftsmanship, the fabrics of Loro Piana Interiors are applied for personalized blankets, cushions and carpets, all available in a range of sizes, tones and finishes.

The new collection features novel options of personalization for the bedroom, the dining table, the bathroom and the spa zone. Available items include embroidered tablecloths, placemats, runners  and napkins in linen, honeycomb and sablé cotton fabrics enhanced by a touch of cashmere for the bathroom, sheets, pillowcases and quilt covers in cotton and organic linen, and in cotton and cashmere to go with the queen size cashmere blanket.

“The expansion of our bespoke service allows us to create unique interior design projects, where every room reflects our aesthetic through experimentation with elegant materials, colors and styles,” says Francesco Pergamo, director of the Loro Piana Interiors division.

“The fabrics represent the foundation of our collections and the excellence of our brand. In 2024, to personalize our offerings, we are wagering on linens and cottons of the highest quality, incorporating cashmere where possible, a fundamental component of the DNA of Loro Piana Interiors.”

Apacheta collection by Loro Piana Interiors, design Cristián Mohaded

The 2024 collection also brings new developments in the area of fabrics, with products designed to expand the vast present range. Cashmere is transformed into a warm tweed to create exclusive models; wool and linen blends can be used to create upholstered furnishings, while cotton is combined with hemp for a fabric with a rustic look.

Finally, the outdoor fabrics in Trevira®, with high resistance to weathering and flame, are made with high percentages of recycled fiber, available in a range of finishes. During the fair in Paris Loro Piana Interiors will welcome visitors to the showroom at Rue Furstemberg 7, and by appointment into a temporary space of great charm, on Rue des Saints-Pères.

The Delight Chairs collection by Exteta, design Paola Navone Otto Studio

Ponente by Loro Piana Interiors

The Delight Chairs collection by Exteta,
design Paola Navone Otto Studio

The new collection conveys the preciousness and uniqueness of tweed in weaves created by Loro Piana to offer a premium version of English Harris Tweed in warm mélange tones. The new developments for upholstered furnishings and accessories include Khanghai in cashmere and wool, suitable for coverings of a variety of décor creations. The impalpable Ponente, in cashmere and linen, has been conceived for drapes of remarkable impact.

Tusco, on the other hand, covers soft furnishings and cushions with a pleasantly rustic touch, thanks to the mixture of cotton and viscose, jute and hemp. Morning Room is a strong, soft cotton velvet in 23 vivid colors, ideal to cover upholstered items and to make cushions in different hues. Enhance your lifestyle with the peerless quality of Loro Piana fabrics.

Photo © Mattia Aquila Photography

Apacheta collection by Loro Piana Interiors, design Cristián Mohaded