M&O prepares for restyling

After closing up the five-day event of January with positive accomplishments, Maison&Objet takes on a complete overhaul of its structure to be inaugurated in its September edition

A return to the fundamentals defines the new exhibition concept of Maison&Objet that reconsiders its own map, bringing the attention back to the two macroareas that characterize its identity from its origins: Home and Object.
Starting from the next edition, in September, the event will present a completely new distribution of the sectors – a project already started last year with the renovation of the Objet section.
Unique & EclecticTodayForeverCraft will be the four new sectors of the Maison space, four worlds that will also host the “Signature” spaces – dedicated to the most singular, selective and high-end brands – and “Project&Solutions”.
On the Objet area are hosted seven different sections divided by product categories: Cook&ShareSmart GiftFashion AccessoriesKids&FamilyHome AccessoriesHome FragranceHome Linen.

“An evolution rather than a revolution”, according to Philippe Brocart, Managing Director of SAFI, the company that organizes M&O. “The definition of the new sectors was guided by practical criteria chosen to clarify the offering and make it more accessible for both visitor categories.

The evolution of the event takes shape at the end of an edition (January) that boasts positive results of participation: with 89,495 visitors M&O has outpaced the presences of January 2017 (+4%), of which 41,687 were international visitors (+8% compared to 2017) and 47,808 French visitors (+2% compared to 2017).

Italy plays a fondamental role in the fair scene, in the first place for the number of visitors coming from the country, among the numerous foreign nationalities; but also for exhibitors, in second place after France. A touch of Italian savoir-faire also pervades the context of Rising Talents, this year focused on six emerging designers – Federica Biasi, Marco Lavit Nicora, Federico Peri, Antonio Facco, Kensaku Oshiro, Guglielmo Poletti – ‘sponsored’ by as many ‘mentors’ – Andrea Branzi, Piero Lissoni, Luca Nichetto, Giulio Cappellini, Rossana Orlandi and Rosita Missoni. Italians are also two of the award-winning exhibition spaces for the ‘Best Stand’: Missoni Home and Selettiworld.