The Snaidero Group – consisting of Snaidero, Arthur Bonnet, Comera, Rational and Regina – has reached € 126.6 million, closing the 2016 with an 8% growth.
The growth was stimulated by the Snaidero brand that achieved a growth of + 17.7% overall, of which + 6.2% in the domestic market and + 34.3% on international markets, witnessing the great vocation to export of the historic kitchen brand.
The Group’s recovery plan began in 2015 with the sale of the Franchising Group and continued in 2016 with technological, industrial and commercial investment.
In a market that today is characterized by a strong demand of customised products, Snaidero responds with an important industrial investment aimed at managing the growing demand for tailoring both on large projects and on individual requests.
The investments not only concern the industrial area but also the commercial organization. The 2016 has been characterized by a great vivacity of the distribution networkwith the opening of new showrooms in Italy and abroad (450 stores in 86 countries).
“We have decided to invest internally – explains Edi Snaidero, President and CEO of the Snaidero Group – to create new opportunities and find solutions that are at the forefront. Both on a productive and distributive level, our strategic goal was to meet the needs of those who choose Snaidero, offering a tailor-made service. Investing in ourproduction plant to make it more dynamic, flexible and capable of responding in a timely manner to the particular requirements of customization, allows to offer tailor-made solutions for both individual orders and large contract quantities. “