Devon&Devon, first store in the States

Devon&Devon, an Italian brand that specializes in bathroom design, has chosen a strategic location for its first flagship store in the US – the Merchandise Mart in Chicago. The store is one of many situated on the building’s first floor, which brings together the best of international design. LuxeHome oversees the space, which encompasses 11,000 sq m, satisfying every furnishing and home decoration desire with its wide selection of products.

The company’s Art Director, Paola Tanini, is in charge of the design of the new showroom, proud of the fact that the brand chose Chicago as the location of its store, given the importance of the city in the North American market for contemporary architecture. She explains that, “This opening is the first step towards a stronger and more structured presence in this crucial market since it also marks the creation of a subsidiary, Devon&Devon USA, which will handle the brand’s distribution and marketing across the US.”

Devon&Devon occupies 170 sq m, featuring a refined layout that encompasses all its most representative and technologically advanced collections. One example is Aurora Bijoux. A remake of the classic Aurora model (a freestanding bathtub with a raised double backrest) supported by four aluminium balls – available in four different shades. But the real innovation is the use of the White Tec material: matte and soft to the touch, it is created through a unique blend that allows it to be offered in shades of white and cream.