During Cersaie 2015, at the Ferruccio Lamborghini Museum near Bologna, the official launch of the Tonino Lamborghini Home project. The event was organised by GS Luxury Group and Formitalia Luxury Group, two Italian companies of the luxury living sector that have decided to put together their expertise and know how to propose new solutions of interior design inspired by the paradigms of the famous Italian brand with the Bull crest.
Core moment of the event was the signing of the agreement between the Italian GS Luxury Group and the Bolivian Faboce for the production and distribution of the Tonino Lamborghini Tiles&Style line for the South-American market, which means Chile, Argentina, Peru, Paraguay, Uruguay, Venezuela and Bolivia. Faboce is part of the Group Industrial Auzza, which, after 55 years of activity, today represents the major producer of ceramics in Bolivia with a 38% market share, 6 companies, 12 plants, 760 direct employees, the production of 9.6 million sqm. of ceramics tiles and 2.1 million sqm. of porcelain tiles per year for the national and international demand, with over 50 million dollars annual turnover. The agreement between Faboce and GS Luxury aims to internationalize the production of high-end Tonino Lamborghini branded tiles with the purpose to enter with success in the South American market.