In Gough Street, one of the trendiest retail corners in Hong Kong, Magis has inaugurated the new 2,000 square foot store, the brand’s first Asian flagship, and largest store in Asia.
A glass façade immediately establishes the innovative character of the brand. The interior is divided into three distinct sections, each offering a different experience.
The first, along the corridor, is dedicated to the brand’s most iconic chairs and stools. It is covered with glass display niches inset into the walls on the right. And white wooden platforms in different heights on the left.
The second features the novelties as well as the outdoor products displayed in families. This section creates a relaxed yet sophisticated real living environment.
The final section is home to Me Too, the colorful and playful children collection.