Baxter WorldWide 2020: emotional strategy
Over the short term it was impossible to physically transport the Baxter community to Milan for the presentation of the new developments for 2020, due to the shutdown triggered by the pandemic. However, “since...
Home to contract, and vice versa
An increasingly blurred boundary separates – or more precisely, connects – the world of residential décor and the contract sector. The reciprocal influences are many, involving contaminations between the two dimensions, with exceptional results....
The form of softness
Ample forms, extra-soft padding, welcoming volumes. These are the main characteristics of the new upholstered furnishings, able to generate an idea of comfort and classic style that establishes a dialogue with the contemporary world...
Inner landscapes
Soft curves, like gentle hills or soft sandy dunes. The sinuous profiles of the Saint-Germain sofa refer to a naturalistic imagery, on which to let thoughts glide and in which to allow oneself to...
Dressing furniture
Play, nature and tactile sensations are the main inspirations for the new fabric collections, which help the eye and the mind to create settings with personality, thanks to careful selection of fibers based on...
