Terrae sofa, design Draw Studio & Révérence lamp, design atelier oï – NEUTRA showroom, Birago
A sophisticated exhibition space flooded with natural light, where furniture design and art coexist: this is the new exhibition space facility of NEUTRA, opened in Birago, Brianza, in the heart of the Furniture District, to welcome architects, designers and clients. The display design by Migliore+Servetto, also the creative directors of the company, creates a space conceived as immersive, in which to discover furnishings and works of art.
NEUTRA collections stand out for their exclusivity and refinement, the result of complex workmanship and effective measures for personalization. Every piece bears witness to mastery and innovation, characterized by carefully selected materials and unique details that convey a sense of timeless elegance. These top-quality creations, which also include limited edition collections, have been developed to respond to the needs of a sophisticated clientele with refined tastes. All the proposals express timeless elegance and are the result of a heritage of over 140 years boosted by the driving force of the entry in the management of Emanuele Chicco Busnelli, the son of Piero Ambrogio, the historic founder of B&B Italia.
Dima mirror, design Migliore+Servetto – NEUTRA showroom, Birago
Adym collection, design Gabriele & Oscar Buratti – NEUTRA showroom, Birago
Passion, creativity and sartorial expertise are the values that become tangible in the pathway through the different areas. At the entrance of the first floor, the Adym collection by Gabriele & Oscar Buratti welcomes visitors with a sculptural table and a bookcase in Verde Alpi marble. The table brings out the poetry of the natural stone with doubled legs connected by metal details, while the bookcase is characterised by a system of thin aluminium tops, supported by double marble bases, which can be composed with extreme freedom to create solutions of different levels and organise spaces in different and articulated ways.
Next in the large living space come the new proposals created by Draw Studio of Luca Martorano and Mattia Albicini: on one side, the visionary and impressive Islas table formed by two distinct parts in mixed Cipollino marble; on the other, the rigorous Terrae modular sofa, in which a marble shell forms a contrast with the abundant, welcoming upholstery, and the Delos coffee tables with a metal base and a top available in marble or leather.
Terrae sofa & Delos coffee table, design Draw Studio – NEUTRA showroom, Birago
Micelio modular system, design atelier oï – NEUTRA showroom, Birago
The journey continues in the area set aside for the creations of atelier oï, the Swiss design studio founded by Aurel Aebi, Armand Louis and Patrick Reymond, with the Micelio modular low table system and the Révérence family of table and floor lamps. On the wall, the Dima mirror in aluminium and salvaged marble, designed by the studio Migliore+Servetto, plays with 3D effects.
The space becomes truly unique thanks to the view onto a large internal garden, where the large windows create a harmonious indoor-outdoor dialogue. Here visitors can see the new collection by Mario Bellini, La Grande Muraglia Outdoor – two and three-seat sofas, an armchair and a chaise longue in Bianco Covelano marble: this is the modern activation of the idea of a majestic chair based on collaboration between Bellini and Piero Ambrogio Busnelli in 1981.
Set design by Simona Sbordone
La Grande Muraglia Outdoor collection, design Mario Bellini – NEUTRA showroom, Birago
