In Cannes, to build the future of real estate

MIPIM 2024 brings together political decision-makers, investors and enterprises to interact on the challenges faced by the real estate industry, to interpret an urban landscape and habitat needs that are constantly changing

Mix Brussels, Bruxelles
Mix Brussels, Bruxelles

Once again this year, during MIPIM 2024, many political decision-makers, investors and real estate professionals operating on an international level will come together in Cannes. The central focus of the event, a true global festival about cities held from 12 to 15 March at the Palais des Festivals, will be on new responses to the challenges facing the real estate industry, summoned to come to terms with an urban landscape in a state of continuous change. For some time now, habitat solutions to meet the needs of environmental sustainability and the ways of living and working of the younger generations have been addressed in an open and inclusive debate taking place at MIPIM. An approach to the real estate sector that in this year’s edition is represented well by the participation of Sanna Marin, the former Finnish prime minister, who will deliver the opening speech.

Adina Apartment Hotel, Monaco
Adina Apartment Hotel, Monaco

One key appointment of the event will be the summit of political leaders from various parts of the world. They will talk about perspectives and priorities of their own cities, in the face of several decisive factors for the future of habitation, including geopolitical, demographic and technological aspects, in relation to the expectations of citizens.

The real estate sector is being rapidly transformed. To get our bearings and to find concrete solutions to increasingly complex questions, it is necessary – as the director of MIPIM Nicolas Kozubek has emphasized – to establish close collaboration between political exponents, institutions and leaders in the economy and business. This approach, together with a context where inflation, interest rates and costs of raw materials and energy could favor new investments for cities. 

 

1550 On the Green, Houston, USA - Design Bjarke Ingels Group
1550 On the Green, Houston, USA – Design Bjarke Ingels Group

The issue is not just to envision major works, but also to respond in a sustainable way to the need for single-family dwellings, for students and for other residential models. This is the perspective taken by the new summit titled “Housing Matters!”.

Sustainability, together with the insertion of projects in the territory and the community, and in general compliance with the objectives of ESG, are some of the key criteria for the selection of the 40 project finalists that will take part in the MIPIM Awards on 14 March. Twenty countries are represented by projects already completed or soon to be implemented: France, first of all, with seven submissions, and Italy with two projects in the running.

Casa BFF, Milan - Photo © OBR
Casa BFF, Milan – Photo © OBR