Always looking to the future with an eye to the past and with roots firmly rooted in its heritage. This is not a mere ideal for Pedrali, but a concrete path of the company’s design, which constantly renews itself by drawing first and foremost from those values, attitudes, knowledge and craftsmanship that have built its 60-year history. Pedrali celebrates this central aspect of its identity on the occasion of Maison&Objet, the Parisian fair that represents a constant appointment for the company to present its most recent interior collections to the European market. It is therefore the “#PedraliBacktoNature” concept that acts as a trait d’union between the company, its exhibition image and the products on stage, according to the project signed by the Milan-based DWA Design Studio.
The stand, located in Hall 6 within the ‘Today’ section, is a large-scale homage to the company’s origins, which in fact began with outdoor collections and then evolved into indoor. Nature thus emerges in the materials – where not directly natural, always with an eye to sustainability – and in the products, which marry with the natural environment in terms of destination and affinity, right down to the direct presence of vegetation, left free to invade the space. The same colours look to the palette of nature: earthy tones such as beige and sand paint the three rooms that make up the geometric volume of the stand, a neutral rainbow that emphasises the products, presented instead in more intense and decisive shades.
Panarea by Pedrali, design CMP Design
An authoritative witness to a past devoted to the en plein air world, is the Panarea collection, designed by CMP Design. Recalling the Mediterranean coastal landscape, the collection brings to mind the colours and breeze of evenings in the open air, on a terrace overlooking the sea; presented in the lounge version, the armchair is characterised by a handcrafted woven 100% Made in Italy polypropylene rope that wraps around the steel tube frame.
The same design and interior studio also signs the Guinea seating collection, which harmoniously combines two souls of the company, the more traditional one devoted to natural wood and the technological, innovative but always sustainable one represented by aluminium.
Guinea by Pedrali, design CMP Design
Guinea by Pedrali, design CMP Design
A collection also designed for outdoor use, Guinea immediately suggests an idea of lightness that is as much physical as visual, thanks to the aluminium support structure on which the seat is grafted in waterproof textile mesh, which enhances the sense of transparency, culminating in the teak armrests: an aesthetic detail but also a sensorial one, which gives the product a warm, soft touch.
The naturalness of wood returns in the Lamorisse Wood seat (once again by CMP Design) whose main feature is the contrast between the supporting structure, characterised by a round section armrest in steam-curved ash, and the generous and welcoming cushion.
Lamorisse Wood by Pedrali,
design CMP Design
Hevea by Pedrali,
design Victoria Azadinho Bocconi
Finally, Pedrali’s affinity with the green world is sublimated in the lively proposal of Victoria Azadinho Bocconi, with the Hevea planter, an element of connection between in & out not only for its transversal use but also for its ability to recreate greenery within the architectural frame, becoming part of it in the “partiton” version through a three-column structure that creates multifunctional green walls.
Again with a view to sustainability and care for the environment, the “#PedraliBacktoNature” stand also reuses some architectural components that characterised the stand at the last edition of the Salone del Mobile.Milano, and also includes raw materials that allow the stand itself to be dismantled and reused, or disposed of correctly by differentiating the individual components.
Art direction: Studio FM – Styling: Studio Salaris – Photo © Andrea Garuti
