Ralph Lauren Corporation, a company listed on the New York Stock Exchange, has announced a strategic partnership with Haworth Lifestyle Design, which already owns the Cappellini, Cassina, Ceccotti, DZine, Karakter, JANUS et Cie, Luminaire and Poltrona Frau brands.
The aim of the collaboration, which will take effect on 1 April 2024, is to develop the home furnishings sector of the American fashion brand, which was founded in 1967 and launched its Home collection in 1983 (which today includes furniture and lamps, floor coverings, fabrics and upholstery, table and decorative accessories, bed and bath linen). The plan includes the production and distribution of Ralph Lauren furniture manufactured in Italy.
The collaboration will also include the development and management of a network of new independent Ralph Lauren Home stores in strategic locations around the world. Ralph Lauren and Haworth Lifestyle Design will collaborate on the planning, marketing and selection of store locations and designs. Product category development for bedding, bath, tabletop and giftware will be handled directly by Ralph Lauren.
“Home is a high potential category for us, and working with Haworth Lifestyle Design will allow us to leverage their expertise in craftsmanship, manufacturing and customer service, as well as to expand distribution of our luxury furniture, further accelerating the growth of Ralph Lauren Home around the world in support of our Next Great Chapter: Accelerate strategy”, said Guillaume Tardy, Chief Lifestyle and Licensing Officer, Ralph Lauren Corporation.
“Like Ralph Lauren, at Haworth Lifestyle Design we are driven by a passion for craftsmanship, innovation, and helping people around the world lead a life well-lived,” said Dario Rinero, Chief Executive Officer, Haworth Lifestyle Design. “Ralph Lauren has defined for more than four decades what a luxury lifestyle can look like through its iconic and timeless home designs. We are deeply invested in this collaboration and honored to partner with their team to inspire trade partners and consumers, exceeding their expectations with beautiful furniture designs and exceptional service.”
