We are just a few steps away from the NoMad area of Manhattan, north of Madison Square Park, an area that in recent years has become a reference point for creativity, art and design, with elegant hotels and trendy clubs, art galleries, renowned architecture and interior design studios. It is in this context, at the intersection of Lexington Ave. and East 32nd Street, that Meridiani has opened its first flagship store in the Big Apple. Designed by Andrea Parisio, designer and company’s art director, the showroom has two levels and outlines a fundamental step for brand awareness in the US market, also to strengthen long-standing relationships with American professionals, who appreciate the refined lifestyle and craftsmanship that distinguish the brand for both residential and contract projects.
“A new Meridiani flagship store in New York City is a significant step in our path of expansion and consolidation in the USA, in a market where we are already present with a store in Miami and where we stand out for the quality and versatility of our contract products as well as for complete residential projects. New York is dynamism and innovation, and the new store affirms Meridiani’s commitment to being an active part of it with its corporate identity and energy”, says Antonella de Martino, CEO of Meridiani.
An urban and sophisticated contemporary mood is the fil rouge that coordinates the display, which shows both the most recent collections as well as the iconic pieces of the brand; white and grey, pastel shades punctuated by dark and well-defined hues are the chromatic frame that defines the different areas, in which the living, dining and sleeping areas follow one another in a path that is fluid and incisive at the same time.
Launched at the recent edition of the Salone del Mobile in Milan, the Nora armchair and the Max modular sofa are displayed next to the dining area, where attention is captured by the Gong table – among the brand’s best sellers thanks to its elegant, sculptural look. The Oscar sofa collection, also one of the 2023 novelties, becomes the protagonist in an entirely dedicated space, creating a refined comfort area with its harmony of shapes.
Among the evergreens of the brand on show on the occasion of the opening, the Plinto table surrounded by the art deco-inspired Sylvie chairs, the René upholstered furniture collections and the Tuyo bed, shown here in the Queen size version. The interior design realised for the New York space reconfirms Meridiani’s sophisticated DNA: at once intensely Italian yet internationally inspired, essential and with character.
Meridiani talks about its future without forgetting its roots, knowing how to make new collections communicate with previous ones and constantly emphasizing fabric and material. The new store’s ‘box’ is designed to take advantage of the whole depth of the building and provide a wide view from the entrance. The effect is enhanced by a monochrome palette of surfaces that, with shades of white and ivory, embrace the different interpretations of the offered environments”, says Andrea Parisio.
On the occasion of the opening, the NY exhibition space hosted a stage of the ‘IDB FOR ARTS’ project, promoted by the Italian Design Brands Group and dedicated to art. The store showcased the work ‘Rotante Massimo, III’ (1968) by Arnaldo Pomodoro, a sphere with a diameter of 80 cm. The sculpture, previously exhibited in Meridiani’s Milan showroom in Via Manzoni, has been placed in the New York store as an explicit declaration of the link with the world of art, which has always inspired the brand’s proposals under the banner of a lifestyle concept permeated by expression.
