Now in its 40th edition, Cersaie, the Italian trade fair dedicated to the ceramics industry, confirms its role as a global reference for industry specialists, architects and investors.On their stands, companies display their products in such a way to create a vision of a holistic design solution, combining outdoor and indoor spaces to create an environment that respects the needs of people and nature, in which specialists illustrate the stylistic features of the different collections and share their know-how on new materials.
Alongside this proposal, Cersaie will set the rhythm of the week with a programme full of talks and appointments. Paradigmatic of this year’s edition will be the exhibition space that will feature a fascinating route reliving 40 years of its evolution, focusing on design, technology, products and companies that have made history. Route 40 takes the visitor through the defining moments of these four decades, illustrating the major changes that have taken place in culture, society, design and production.
Curated by Davide Vercelli and designed by Dario Curatolo, Route 40 will wind its way through the halls of Cersaie, starting from the Quadriportico – the starting point and conceptual link in this fascinating tale – and will continue in Gallery 21-22, 25-26 and in the Mall of Hall 37 with displays narrating each decade.
This itinerary is not intended as a nostalgic experience, but a demonstration of Cersaie’s key role in proposing avant-garde products and steering the market and ceramic design, becoming over the decades a cultural platform for informing and influencing all trade professionals.
Among the meetings not to be missed is the one on Wednesday, 27 September, at 11 a.m. with the Chinese architect Xu Tiantian, founder of the DnA Design and Architecture firm based in Beijing. Xu Tiantian, born in Fujian, China, in 1975, has engaged extensively in the rural revitalisation process in China. Her groundbreaking “Architectural Acupuncture” is a holistic approach to social and economic revitalisation of rural China and has been selected by UN Habitat as the case study of Inspiring Practice on Urban-Rural Linkages.
Her architecture extends beyond the mere construction of buildings and also encompasses social design aimed at maximising benefits for both the location and its people. The traditional building culture in rural areas differs significantly from that in urban areas. By integrating communities with their surroundings and considering the cultural and economic context, architecture becomes a fundamental tool for enhancing local agrarian life in villages.
Tornano puntuali anche quest’anno, i Café della Stampa a Cersaie 2023. che quest’anno si colloca nel Mall tra i padiglioni 29 e 30, un’area di grande affluenza nei pressi dell’Ingresso Nord di BolognaFiere. Giunti quest’anno all’ottava edizione, i Café della Stampa sono spazi d’incontro che vedranno protagoniste 18 testate che discuteranno di “spazio architettonico” per approfondire i temi di grande attualità nel design, architettura, wellness e urbanistica in ambito ceramica e arredobagno. IFDM sarà presente il 28 settembre alle ore 17:00 con un talk moderato da Ruben Modigliani dal titolo (Super)decorazione + (Super)funzione.
Back on time again this year are the Caffé della Stampa at Cersaie 2023, which this year will be located in the Mall between Halls 29 and 30, a popular area near the North Entrance of BolognaFiere. Now in their eighth edition this year, the Cafés della Stampa are meeting spaces that will feature 18 publications discussing “architectural space” in order to take an in-depth look at topical issues in design, architecture, wellness and urban planning in the field of ceramics and bathroom furnishings. IFDM will be present on 28 September at 5 pm with a talk moderated by Ruben Modigliani entitled (Super)decoration (Super)technique.
Finally, the area dedicated to the ‘City of Laying’ is confirmed again this year in a more than 400 square metre space in Hall 32. This 11th edition of Tiling Town will feature installation showcases given by Assoposa master tile layers.
The technical seminars on large ceramic slab installation are aimed at architects and designers and consist of two-hour practical demonstrations in a fully functional installation workshop accompanied by detailed explanations and references to the standard UNI 11493. The seminars will be held every afternoon from Monday 25 to Thursday 28 September and on the morning of Friday 29 September and will earn professional training credits for participating architects, engineers and surveyors.
