Business class, Premium Volare, Elite members, Plus Skyteams and Executive members, ready for departure to domestic and international destinations in the Schengen area, will now be able to pass through the entrance of the new Hangar Lounge of ITA Airways. Located after the security gates of Terminal 1, in departure area A of the Leonardo da Vinci Airport at Fiumicino, the Hangar is an exclusive, quiet and functional place where passengers can wait for their flights in total privacy and relaxation, or organize work meetings. With the possibility – for the Executive members of the Volare program – of hosting up to 6 already eligible passengers in the lounge, and using the VIP Rooms without reservations (now only for clients of the Meet&Greet service).
The branding agency Robilant Associati overseeing the project has approached this space of 980 square meters, ready to accommodate up to 150 guests, as an ambassador of the best of Italian style in the world, creating synergies with a number of the most prestigious trademarks. From food to beverages, fashion to design. Also because the project sets out to reflect the new tastes of travelers.
Right from the entrance, the designers focus on the pleasure of flying in total comfort, with the metaphor of the cabin and a row of enveloping armchairs in dark blue leather, juxtaposed with the table and the porthole-shaped lamp. A large tapered counter functions as an open bar and dominates the central space, suggesting the interiors of the airline’s outfitting. A true concentrate of moments of relaxation and recreation. Poltrona Frau, B&B Italia, Bisazza, Reggiani, Campari, 1895 by Lavazza are some of the brands proudly representing the Bel Paese.
In the VIP Living Room, the heart of the lounge for those in search of a simple break, Lema has created a warm convivial setting in which to feel right at home. The tone is set by the typical hues of the Mediterranean landscape, like the sand-color lacquer of the Picture sideboard by Roberto Lazzeroni, or the shelves of the Plain bookcase with a metal structure designed by Francesco Rota. Marble adds elegance to the setting, as a top in the sculptural Gullwing table, or in chromatic contrast (Calacatta and Portoro) in the Ortis tables by Gabriele & Oscar Buratti.
“Making this space – says Angelo Ferrara, creative director of Robilant Associati – we have thought about a location capable of transmitting the founding values of ITA Airways at first glance, outlining a new idea of an airport lounge through the celebration of the world of aviation. Hangar Lounge represents the point of contact between the airline and that portion of its clientele that is interested in typically Italian beauty and style, in human relations and hospitality: an authentic, unique project, created together with a range of excellent partners, to offer travelers a very special experience, a true ‘trip within the trip’ with an accent on wellbeing.”
