Giorgetti looks East

With the opening of a showroom in the city of Xi'An, central China, the Meda-based brand consolidates its international presence, reconfirming the importance of the Chinese market

Giorgetti showroom, Xi'An, China
Giorgetti showroom, Xi'An, China

Among China’s oldest cities, Xi’An, capital of Shaanxi province, was the starting point of the Silk Road. It is here that Giorgetti has chosen to consolidate its presence in a growing market such as Asia. After the recent openings of the two new monobrands in Milan and New York, the Italian company has inaugurated a new prestigious space in a strategic area for the expansion of its international network.

The Xi’an monobrand covers an area of more than 600 square meters and enjoys a prime location in the heart of the city, right at the foot of the prestigious W Hotel. A choice that allowed Giorgetti to create an exclusive shopping experience for its customers, in a space where the sophisticated elegance of the brand meets the contemporary luxury of the hotel.

The Store, which is divided into twelve indoor and 250sqm outdoor settings, hosts iconic products and a careful selection of the latest collections, designed for professionals and fans of the brand. At the entrance, the first living room characterized by the flowing lines of the Vesper modular sofa designed by Roberto Lazzeroni and the iconic Galet tables is framed by the ton sur ton bow of the Aurora rug. The circular shapes of the ever-present fireplace, Enso table, Rift mirror and Dunes chandelier in solid canaletto walnut complete the ambience.

In the adjacent spaces, the main dining room is characterized by the interplay of volumes and thicknesses of the Fang table, accompanied by the Elisa armchairs in a bi-color version and dark finish and the Kendama chandelier with twelve points of light in blown glass and metal oxides inside. To the right of the living room, the space dedicated to the home office welcomes the linear, flowing forms of the Erasmo desk and the Houdini cabinet, which, in the sophisticated workmanship of the exterior decoration with inlays in gray maple or Canaletto walnut, reveals Giorgetti’s cabinet-making tradition.

Next, the space opens to the sleeping area where an ebony wall dominates and divides the room in two parts. On one side, it frames the Vibe bed and its Side Vibe nightstands, presented in 2022 by architect Carlo Colombo. On the other, it encloses the Miyabi walk-in closet, a custom-made solution where you can store your personal items, and a fitness corner that includes the Amiral equipped mirror and Apollo wellness balls. The environment is completed by the Shirley bench, also by Colombo, positioned at the foot of the bed, and the Edward vanity, a functional station distinguished by the material encounter, with the Montgomery seat both designed by the Dainelli Studio.

On the other side, a second living area chooses the contemporary lines of Carlo Colombo’s Soho modular sofa, accompanied by Griffe side tables and Rossella Pugliatti’s iconic Move armchair, an elegant, sinuous rocking chair with great aesthetic balance.

Part of the new arrangement is the new Tea Room concept, a place dedicated to conviviality and a meeting point that emphasizes the importance of the tea ritual as a moment of gathering. Characterized by a simple and minimal style, as per tradition, the space accommodates the Blade table in ash, Sinbad armchairs and a module of the Domus storage system.